Demand Gen Summit Spring 2021
Learn solutions to the modern Demand Gen Leader's most pressing issues.
Drive Demand
Learn from the world's best marketers and Demand Generation managers about the best tools to use to get the right customers into your funnel.
Engage Demand
Close Demand
The best sales managers and reps will be sharing how they close deals, including how companies and leaders are motivating, hiring and compensating sales teams.
Opening Keynotes
Tim Ash | International Speaker, Author, and Marketing Advisor | Unleash Your Primal Brain: tapping the unconscious to move people to action
Scott Rhodes | Associate Director, Marketing/Sales/Pricing, Boston Consulting Group (BCG) | Account Based Engagement
Drive Demand
Are you Fishing in the Right Pond? | Laura Patterson | ChatFunnels Demand Gen Summit 2021
Overview Laura fully explains the why and how of identifying, understanding, and marketing to audiences. Speaker As president of VisionEdge Marketing, Inc., Laura is an expert in a customer-centric data-to-insights performance management approach to growth. Her specialties include customer onboarding, driving actionable insights from data, developing marketing metrics frameworks, and producing relevant marketing dashboards. Quotes “We don’t market to buckets…
Kate Adams | Where’s the H(uman) in B2B? | ChatFunnels Demand Gen Summit 2021
Overview Kate expounds research-backed strategies to improve your sales and marketing processes by remembering that your prospects are human. Speaker Kate Adams, SVP of Marketing at Validity, has more than 15 years of tech experience building strong businesses within different stages and industries. She believes deeply in bringing businesses to life in the hearts and minds of prospects…
Cold Calling Faster Master Class | Chris Beall | ChatFunnels Demand Gen Summit 2021
Overview Chris teaches how to cold call faster and more effectively using data-backed techniques. Speaker Chris Beall is CEO at ConnectAndSell. ConnectAndSell makes WFH for sales teams practical. Reps get 10x more conversations with decision-makers with zero effort. That makes prospecting – their most important job – fun and successful. ConnectAndSell gives managers perfect visibility, control, real-time coaching and continuous…
Anthony Blatner | LinkedIn Ads Quickstart | Demand Gen Summit 2021
Overview Anthony, LinkedIn ads expert, outlines his top tips and use cases of LinkedIn, which can be a powerful tool in targeting specific roles. Speaker Anthony Blatner, CMO of Speedwork Social, has worked with hundreds of SaaS companies to optimize their LinkedIn ad campaigns. Key Points LinkedIn Ads May be a Good Fit for you if: Your…
Shawn Elledge | The Road Map to Driving Demand
Overview Shawn goes through responses to many common challenges of lead generation strategies, such as email marketing, sales automation, and ABM to find the best road map to driving demand. Speaker As Founder & CEO of SalesRocket, Shawn has developed deep expertise in B2B Demand Generation, Lead Generation and Direct Marketing including Database Marketing, Email Marketing,…
Lianna Kinard | How Empathy is Essential to Marketing
Overview Lianna teaches her #1 lesson from the pandemic- the importance of using empathy in your marketing to relate to your customers. Speaker Lianna Kinard, VP of Marketing at The Buckner Company, has worked in marketing within insurance for the last decade. For the past 5 years, she has led The Buckner Company‘s marketing efforts, generating innovative strategies…
How to Leverage a Personal Brand | Sam Nelson | ChatFunnels Demand Gen Summit 2021
Overview Sam outlines how to create and leverage your personal brand to create true fans, engaging content, and financial stability. Speaker Sam Nelson is an SDR leader at Outreach and a content creator. He has leveraged his personal brand to create a large following on LinkedIn and his popular sales training newsletter at https://samnelson.substack.com/. Key Points…
Patrick Ketchum | Building a Team Brand in the Pandemic | Demand Gen Summit 2021
Overview In an interview with Billy, Patrick discusses how his companies have responded to the pandemic with innovation and technology. Speaker With a background in politics and technology, Patrick started 585 Strategies to provide medical care. He also created Inlay to facilitate medical staffing. Quotes “We have a lot of work to do. Healthcare in general…
Mark Emond | The 5 Essential Elements of Revenue Marketing Success | ChatFunnels Demand Gen Summit
Overview Mark explains 5 essential aspects of revenue marketing success, including research, alignment, development, engagement, and automation. Speaker Mark founded and leads Demand Spring, an organization of dynamic, experienced individuals with a passion for working with B2B Marketers in building the marketing strategies, content, and technology stacks that drive transformation and top-line results. We work…
Marie Patterson | Changing the Conversation: Driving Demand
Overview Marie shares her tips on how to use chatbots to generate a high ROI in the form of capturing leads. She details the changes we need to make in how we think about the customer’s journey. Speaker As a pioneer of measurable ROI-based marketing automation, digital marketing and content marketing, Marie has spent the past…
Kyle Woodruff | Essential Building Blocks for a Great Demand Program | Demand Gen Summit
Overview Kyle Woodruff explains his 3 essential building blocks to creating a great demand generation program: defining your target audience, value-based messaging, and mixing marketing channels. Speaker Kyle, VP of Marketing at Emmersion, has a strong background in marketing for some of Utah’s forefront technology companies, including Talkdesk, Pluralsight, and Domo. His entrepreneurial background has provided an effective platform to learn and apply…
Bernie Borges | Account-Based Podcasting | Demand Gen Summit 2021
Overview Bernie goes over account-based podcasting, a strategy to target potential customers by featuring decision-makers on your podcast. He details step-by-step instructions to implement this strategy in conjunction with sales and marketing. Speaker Bernie has three decades of experience in B2B sales and marketing roles. As CCO at Vengreso, he is responsible for leading a team…
Engage Demand
Suaad Sait | The Modern Saas Sales Leader Needs to be a Full Funnel Leader
Overview Suaad Sait of XANT presents attributes that the Modern Sales Leader must have including focusing on the full funnel. Speaker Suaad is President of Growth at XANT. As a high tech industry senior executive, Suaad has played leadership roles at high growth software and cloud technology companies driving value creation of over $15B. Most recently, Suaad was the EVP, Products & Markets…
David Dulany | The New GTM Organization | ChatFunnels Demand Gen Summit 2021
Overview David goes through the new Go-to-market organization strategy, including creating demand, converting demand, and fulfilling demand. Speaker David is a sales development expert! He hosts the #1 Sales Development Podcast and is Founder/CEO of Tenbound. Quotes “The customer doesn’t care about you or your company. They care about the problems they’re trying to solve and…
Marty Hamilton | From B2B/B2C to B2Me: How Engagement Educates and Leads to Better Outcomes
Overview Marty explains the importance of looking at the buyer’s journey through the buyers eyes. He looks at how content marketing can help your sales. Speaker Over the past several years Marty has led a team of marketers in developing business lines and utilizing the newest trends and technology. He uses PPC, SEM, and SEO, to attract…
Heidi Bullock | In it to Win It: Tips for Deal Acceleration and Helping Sales | ChatFunnels
Overview Heidi goes through the process of optimizing every step of the funnel, including aligning on fundamentals, prioritizing and understanding accounts, and acting and driving results. Speaker Heidi is an industry- respected leader in SaaS marketing. She is CMO at Tealium, former CMO at Engagio (acquired by Demandbase), and former GVP Global Marketing at Marketo, an Adobe company.…
Darryl Praill | Sales and Marketing Alignment Done Right
Overview Darryl, with a background in sales, marketing, and revenue, explains 10 key steps to aligning your sales and marketing which can increase your overall revenue by 30%+. Speaker Darryl, CRO of VanillaSoft, is a veteran Vice President of Marketing, an occasional Vice President of Sales, and often a Vice President of Sales and Marketing.…
Jon Miller | Account-Based Experience: A look at the future of ABM and B2B go-to-market
Overview Jon outlines the how and Account-based experience is a go-to-market strategy that uses data and insights to orchestrate relevant, trusted marketing and sales actions throughout the B2B customer lifecycle. Speaker Jon is a marketing entrepreneur and thought leader. He is currently the Chief Marketing and Product Officer at Demandbase, the leading account-based marketing platform. Previously, Jon…
Shane Murphy | How to Supercharge Your Sales Funnel with “Pipeline Plays”
Overview Shane explains the ways marketing has fundamentally changed and how automatically sent out “pipeline plays” can revolutionize your strategy. Speaker Murphy-Reuter is Chief Marketing Officer at ZoomInfo. He comes to ZoomInfo with years of executive experience at companies selling data-powered software for go-to-market teams. Prior to ZoomInfo, he served as Senior VP of Global Marketing at Intercom, the…
Hugh Macfarlane | Buyer-Centric Strategy | Demand Gen Summit
Overview Hugh outlines the buyers’ journey step by step and goes through the steps needed to have sales and marketing aligned on a truly buyer-centric strategy. Speaker Hugh has proven his belief in a buyer-centric approach by successfully leading literally hundreds of marketing growth projects in six continents. He has trained thousands of B2B marketers…
Brian Giese | AI in the B2B World | Demand Gen Summit
Overview Brian takes a look at the direction demand gen is headed. Marketers need contact data. However, data coupled with intent is much more powerful. Speaker Brian Giese is co-founder of TrueInfluence. His technology, InsightBase, won the 2019 MarTech Award. Customers use the True Influence Marketing Cloud to identify key business trends and identify individual contacts when they are…
James Oldroyd | Demand Gen Study 2021 Results
Overview The speakers run through the results of the Demand Gen Study, with the goal to identify emerging marketing techniques and optimal demand generation strategy. Speaker Professor James Oldroyd is a professor of strategy at BYU. His research has been published in the Harvard Business Review. He teaches undergraduates, MBAs, and industry executives. Tanner Sundwall, Marketing Analyst…
Close Demand
Scott Logan | How to Get the Meeting | Demand Gen Summit
Overview Scott outlines the how and why of the calendar-first approach, a radically effective new approach to engaging qualified leads. Speaker Scott, VP of Marketing at Kronologic, is an experience demand generation leader who builds strategies to grow B2B companies. Quotes “We’re too focused on outputs, not opportunities.” “Opportunities created and pipeline are not the best…
Ed Bilat | Storytelling in Sales | Demand Gen Summit 2021
Overview Storytelling has a profound impact on people. It effortlessly shifts your audience into their imaginative state where you dictate not only the direction of the story but also the path you want your prospect to take. It’s the only technique that allows you to build instant connections and instill trust in less than a…
Sunniya Saleem | How to Accelerate Mid-funnel Demand | Demand Gen Summit Spring 2021
Overview Sunniya explains how she optimized mid-funnel demand by analyzing, personalizing, nurturing, aligning, and delighting. Speaker Sunniya Saleem, Head of Demand Generation and Digital Marketing at Quickbase, is is responsible for revenue marketing, demand generation, digital marketing and field marketing. She has led her team to expand their strategy from a heavy transactional use case model, to driving value for the customer…
Peter Strohkorb | Opening is the New Closing | Demand Gen Summit
Overview Peter runs through the new sales funnel, explaining how focusing on the customers’ perspective generates better results. Speaker Peter’s business, Peter Strohkorb Advisory – “More Sales, Faster” has helped clients win more sales, faster. He worked for 10 years’ owning and running several startups and another 20+ years’ in sales and marketing leadership roles in multinational technology corporations like…
Brandon Bornancin | Writing the Perfect Sales Pitch
Overview Brandon outlines the 6 essential elements of a successful sales pitch. He emphasizes focusing on the prospect, complimenting them, and adapting your product to their needs. Speaker Brandon is CEO & Founder of Seamless.AI, #1 best-selling author of 10+ books, a serial salesperson (sold over $100M in sales), eight-figure entrepreneur (2x), and motivational speaker who…
Kristina Jaramillo | Using ABM to Win Untouchable, Unresponsive, Disengaged Status Quo Accounts
Overview Kristina goes over how ABM can help you create a revenue engine rather than a lead engine, drive the sales cycles with status quo accounts, re-engage with cold accounts that showed intent, and close “stuck” accounts. Speaker Kristina founded Personal ABM, where she works with supply chain & tech marketers to add a personal account…
A Day in the Life of Your Buyer | Alice Heiman | ChatFunnels Demand Gen Summit 2021
Overview Alice outlines the importance of understanding you customers’ daily life and how you can get to know their experience as a human being. Speaker According to Forbes.com “Heiman is a diligent student and teacher of what works. She is among the world’s leading experts on the complex sale.” Heiman strategizes with CEOs and sales…
Keriann Aronson | Inbound Lead Engagement Magic
Overview Keriann explains her strategy in engaging with inbound leads, including testing, qualifying, and using data and automation while maintaining a personal touch. Speaker Keriann is the Business Development Manager at Pantheon Platform. She manages and trains BDRs, often exceeding her quotas. Quotes “Since our team is made up of different functions, it’s really important to…
Renata Centurion | Moments that Matter & Customer Centricity: Listen | Demand Gen
Overview Renata’s strategy involves creating memorable experiences for customers that drive recurring revenue and exponential growth. Speaker Renata has been working with B2B sales for more than 20 years, in multinational companies like Bayer, Merial, Groupon, and others. Fast forward to today, Renata is the Director for Latin America at Winning by Design. Key Points Keys to…
Lorena Morales | The Intersection between ABM & RevOps
Overview Lorena explains her strategy around Revenue Operations and how both revenue and sales departments should shift their approach to the funnel. Speaker Lorena is the head of marketing at Go Nimbly, the first revenue operations consultancy with the goal of driving high-growth companies to increase revenue by 26% through eliminating operational silos. She is…
Dale Dupree | Creating a Robust Demand Funnel through Relationships and Branding
Overview Dale explains his revolutionary approach to sales: creating relationships, branding, and experiences. Speaker Dale is the Founder and CEO of The Sales Rebellion, where he offers sales coaching and training. Additionally, he also the host of the Selling Local podcast and worked as a copier salesman for many years before beginning his own company. Quotes “Experiential sales techniques are…
Cisco Terreros | The Power of No | Demand Gen Summit 2021
Overview Cisco shares his inspiring story of moving to the US as a teenager and going from sleeping on the floor to owning a successful business. He shares his 3 tips for overcoming failure and staying motivated. Speaker Cisco, Co-Founder of Felkrem, is a c-level marketing executive with over 17 years of experience in the sports industry. He has…
Scott Rhodes | Account- Based Engagement | Demand Gen Summit 2021
Overview Scott, Account-Based Engagement pioneer, outlines the how and why of ABE strategy, resulting in 200%-300% lower cost of acquisition. He outlines how to align sales and marketing teams, how to look at customer acquisition cost, how to scale personalization, and actionable points on how to get implement this strategy right away. Speaker Scott is a Digital Marketing…