Anthony Blatner | LinkedIn Ads Quickstart | Demand Gen Summit 2021
Anthony, LinkedIn ads expert, outlines his top tips and use cases of LinkedIn, which can be a powerful tool in targeting specific roles.
Anthony Blatner, CMO of Speedwork Social, has worked with hundreds of SaaS companies to optimize their LinkedIn ad campaigns.
LinkedIn Ads May be a Good Fit for you if:
- Your target customer is a very specific professional
- Your customer LTV is >15k.
- You have a sales process and you need quality leads to scale.
LinkedIn Targeting Options
- Company Industry
- Company Size
- Job title
- Job seniority
- Years of experience
- Member skills
- Member interests
- LinkedIn isn’t affected by data changes
- Use specific, not broad, audiences
- Offer something that aligns with your product/service to keep the barrier to entry low
- Use short and direct copy in newsfeed ads
- See anyone’s ads on their company page
- Use the LinkedIn insight tag for free leads
- Avg. CPC: $8-10
- Avg. Cost/lead: $50-100
- Suggested LTV: $15k+
- Suggested budget: $3-5k+