Anthony Blatner | LinkedIn Ads Quickstart | Demand Gen Summit 2021

May 11, 2021
anthony linkedin ads quickstart

Overview

Anthony, a recognized authority in LinkedIn advertising, brings his extensive expertise as he outlines his top-tier tips and presents compelling use cases that highlight the potential of LinkedIn as a tool for precision targeting of specific roles within an organization. Drawing from his experience, Anthony delves into practical implementation strategies, shares success stories, and reveals advanced techniques, ensuring that his audience not only comprehends the nuances of LinkedIn advertising but also gains the proficiency needed to harness its full power in driving business growth and engagement with key decision-makers.

Speaker

Anthony Blatner, CMO of Speedwork Social, has worked with hundreds of SaaS companies to optimize their LinkedIn ad campaigns. 

Key Points

LinkedIn Ads May be a Good Fit for you if: 

  • Your target customer is a very specific professional 
  • Your customer LTV is >15k. 
  • You have a sales process and you need quality leads to scale. 

LinkedIn Targeting Options 

  • Company Industry 
  • Company Size 
  • Education 
  • Job title 
  • Function 
  • Job seniority 
  • Years of experience 
  • Member skills 
  • Member interests 

Tips 

  • LinkedIn isn’t affected by data changes 
  • Use specific, not broad, audiences 
  • Offer something that aligns with your product/service to keep the barrier to entry low 
  • Use short and direct copy in newsfeed ads 
  • See anyone’s ads on their company page 
  • Use the LinkedIn insight tag for free leads 

Benchmarks 

  • Avg. CPC: $8-10 
  • Avg. Cost/lead: $50-100 
  • Suggested LTV: $15k+ 
  • Suggested budget: $3-5k+