Posts by Pete Ketchum
Build a High-Quality Contact List From Your Website Using AI
As a B2B service industry professional, building a high-quality contact list is essential for growing your business. In this article, learn how to start building a list from your website and manage it effectively. Understand your target audience, create effective website contact forms, encourage visitors to submit their information, and leverage Contact Discovery™ to get a clean and applicable target list.
Read MoreTop Digital Marketing Conferences in 2023
In this article, you’ll find some of the most exciting and time worthy events that are taking place in 2023. All the events listed are in chronological order and are believed to be virtual events or at least have presentations available either live or on-demand. Why Attend Digital Marketing Conferences? Virtual events are a great…
Read MoreTop 10 ABM Challenges and How to Overcome Them with Declan Mulkeen
Overview In this presentation, Declan goes over the top 10 ABM challenges from a survey he conducted. He discusses how to overcome each one with Fes Askari. Speaker Declan Mulkeen is CMO of Strategicabm, the Account-based Marketing Agency. Declan is an ABM advisor for B2B tech brands and host of the Let’s Talk ABM Podcast Quotes…
Read MoreABM Strategies that You Can Steal with Mason Cosby
Overview In this presentation, Mason shares ABM strategies that he has used and led him to success. He shares them with us and invites us to use them. Speaker Mason Cosby is marketing director of Mojo Media Labs, a full-service, integrated brand-to-demand marketing consultancy. Key Points A walk through of an ABM strategy framework and the…
Read MoreIntroducing PlayRunner and How to Use It with Sterling Kump
Overview In this presentation, Sterling introduces ChatFunnels’ new system, PlayRunner. He walks through scenarios and teaches the best way to use it. Speaker Sterling Kump is Head of customer success at ChatFunnels, a platform that helps demand gen leaders accelerate revenue using account-based engagement strategies. Key Points PlayRunner is the first platform-wide orchestration tool for…
Read MoreAgile Revenue Planning for Marketers with Heather Durante
Overview In her presentation, Heather explains the importance of budgeting and planning for demand. She also shares what agile revenue planning is and how to do so. Speaker Heather Durante is Vice President of Global Demand Gen at Keyfactor, a leader in cloud-first PKI as-a-Service and crypto-agility solutions. Quotes “Agile Revenue Planning- Essentially, it’s…
Read MoreWhy You Should Consider Owning the Voice of the Customer with Jeanne Hopkins
Overview In her presentation, Jeanne explains why owning the voice of the customer is so crucial and defines what that means. She provides 5 reasons why we should consider voice of the customer meetings. Speaker Jeanne Hopkins is Chief Revenue Officer at OneScreen.ai, a company that makes it easier to buy and easier to sell…
Read MoreThe Latest Evolution: Offline Demand Gen to AI Lead Collection with Jay Bean
Overview In this presentation, Jay shares how to use AI to transform offline conversations to stronger online conversations with consumers. Speaker Jay Bean is Co-Founder and CEO of FreshLime, a Customer Interaction Platform Built for Local Businesses. Jay has over 19 years of experience in digital marketing Quotes “But the fact remains that as businesses,…
Read MoreHow To Create a Distinctive Brand Online with John Dye
Overview In his presentation, John relates a story of Tom Sawyer to explain how he has created a distinctive brand online and a system so others naturally amplify it. Speaker John Dye is Senior Director of Marketing at doTERRA, the world’s largest essential oil company. Quotes “Who you are, and what you represent, is exuded…
Read MoreA Rev Ops Run Down with Dr. Debbie Qaqish
Overview In this presentation, Debbie explains what Rev Ops are, why they are so important now, and how the market is responding. Speaker Debbie Qaqish is Principal and Chief Strategy Officer at the Pedowitz group, a management consulting group that helps sales, marketing and IT executives drive more revenue. Debbie is a public speaker and…
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