Cisco Terreros | The Power of No | Demand Gen Summit 2021
Cisco shares his inspiring story of moving to the US as a teenager and going from sleeping on the floor to owning a successful business. He shares his 3 tips for overcoming failure and staying motivated.
Cisco, Co-Founder of Felkrem, is a c-level marketing executive with over 17 years of experience in the sports industry. He has spent much of his career in sports marketing. As a teenager, he came to America as an immigrant with $400 and 4 suitcases and went from sleeping on a basement floor to building one of the fastest growing sports marketing agencies in North America.
“All those downs in my life were actually necessary for my success today.”
“Failure is not the opposite of success. It is part of success.” Arianna Huffington
“No is one step closer to a success.”
“Your WHY is the filter to every decision you make and experience you encounter.” Simon Sinek
“It doesn’t matter how hard the word no is. There is always another potential client next door waiting to hear your pitch.”
Born in Columbia
Began starting businesses early
Deadly civil war in Columbia
Immigrated to the US
Began doing sales and winning
Started an app company that failed
Created and sold the Food Truck League
Created successful agency, Felkrem
No is actually a yes!
Learn from your failures!
Find your WHY!