Cisco Terreros | The Power of No

Cisco terreros


Cisco shares his inspiring story of moving to the US as a teenager and going from sleeping on the floor to owning a successful business. He shares his 3 tips for overcoming failure and staying motivated. 


Cisco, Co-Founder of Felkrem, is a c-level marketing executive with over 17 years of experience in the sports industry. He has spent much of his career in sports marketing. As a teenager, he came to America as an immigrant with $400 and 4 suitcases and went from sleeping on a basement floor to building one of the fastest growing sports marketing agencies in North America. 


“All those downs in my life were actually necessary for my success today.” 

“Failure is not the opposite of success. It is part of success.” Arianna Huffington 

“No is one step closer to a success.” 

“Your WHY is the filter to every decision you make and experience you encounter.” Simon Sinek 

“It doesn’t matter how hard the word no is. There is always another potential client next door waiting to hear your pitch.” 

Key Points

Cisco’s story: 

Born in Columbia 

Began starting businesses early 

Deadly civil war in Columbia 

Immigrated to the US 

Began doing sales and winning 

Started an app company that failed 

Created and sold the Food Truck League 

Created successful agency, Felkrem 


No is actually a yes! 

Learn from your failures! 

Find your WHY!