James Oldroyd | Demand Gen Study 2021 Results

Overview

The speakers run through the results of the Demand Gen Study, with the goal to identify emerging marketing techniques and optimal demand generation strategy. 

Speaker

Professor James Oldroyd is a professor of strategy at BYU. His research has been published in the Harvard Business Review. He teaches undergraduates, MBAs, and industry executives. 

Tanner Sundwall, Marketing Analyst at ChatFunnels, joins James. Tanner manages the survey and event efforts at ChatFunnels. 

 

Quotes

“We will see this combination of the human element with the technological element to drive human connection in a more sophisticated and detailed way than we’ve had in the past.”  

“We’ve been historically reliant on physical events, but we’re realizing that we can get what we’re trying to get with physical events from activities that are much lower cost.” 

Key Points

Outbound calling is highly utilized, but less effective.  

Traditional marketing has significantly declined. 

Linkedin Live will see 200%+ growth 

Note: The full Demand Gen Study will be available shortly at ChatFunnels.com.