James Oldroyd | Demand Gen Study 2021 Results

Demand gen study 2021 results james oldroyd


James Oldroyd, a distinguished expert in the field of marketing, meticulously delve into the comprehensive findings of the Demand Gen Study, a rigorous exploration aimed at unearthing emerging marketing techniques and formulating the most optimal demand generation strategy for businesses today. He not only dissect the study’s results but also provide in-depth analysis, case studies, and actionable recommendations, equipping the audience with a profound understanding of the evolving marketing landscape and empowering them to make informed decisions that can drive remarkable growth and success in their respective industries.


Professor James Oldroyd is a professor of strategy at BYU. His research has been published in the Harvard Business Review. He teaches undergraduates, MBAs, and industry executives. 

Tanner Sundwall, Marketing Analyst at ChatFunnels, joins James. Tanner manages the survey and event efforts at ChatFunnels. 



“We will see this combination of the human element with the technological element to drive human connection in a more sophisticated and detailed way than we’ve had in the past.”  

“We’ve been historically reliant on physical events, but we’re realizing that we can get what we’re trying to get with physical events from activities that are much lower cost.” 

Key Points

Outbound calling is highly utilized, but less effective.  

Traditional marketing has significantly declined. 

Linkedin Live will see 200%+ growth 

Note: The full Demand Gen Study will be available shortly at ChatFunnels.com.