Scott Logan | How to Get the Meeting | Demand Gen Summit


Scott dives deep into the innovative calendar-first approach, meticulously unveiling both its intricacies and the compelling rationale behind its effectiveness. With a keen focus on the “how” and “why,” he elucidates the step-by-step process of implementing this groundbreaking strategy, emphasizing its transformative potential for engaging and nurturing qualified leads. By exploring the nuances of this approach, Scott equips businesses with the knowledge and tools they need to navigate the evolving landscape of lead generation with precision and creativity, ultimately elevating their marketing effectiveness and customer engagement to unprecedented heights.


Scott, a highly accomplished Vice President of Marketing at Kronologic, is renowned for his expertise as a demand generation leader. With a proven track record, he specializes in crafting and executing innovative strategies designed to foster significant growth for B2B companies. Leveraging his keen insights, industry knowledge, and a passion for excellence, Scott consistently propels businesses to new heights of success through his visionary leadership and effective marketing strategies.


“We’re too focused on outputs, not opportunities.”

“Opportunities created and pipeline are not the best metrics to be aligned across because opportunities take weeks to develop.”

“Meetings booked is the best metric to align sales and marketing.”