Ed Bilat | Storytelling in Sales | Demand Gen Summit 2021

ed bilat storytelling in sales


Storytelling has a profound impact on people. It effortlessly shifts your audience into their imaginative state where you dictate not only the direction of the story but also the path you want your prospect to take. It’s the only technique that allows you to build instant connections and instill trust in less than a minute. 


Ed Bilat, President of Beyond Consulting Canada, is an inspiring speaker, consultant, and master storyteller. His experience spans over 24 years of hands-on knowledge in the science of building and implementing sales training and leadership programs in organizations across the globe. 


“The average human attention span is 7 seconds.” 

“Objection: Reason or argument offered by your client that opposes your idea, product, or the action plan.” 

“Objections are actually a good thing. They’re an indication that they’re interested in having a conversation with you, otherwise they’d just walk away.” 

“Instead of fighting objections, work together towards a common ground.” 

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”