Ed Bilat | Storytelling in Sales | Demand Gen Summit 2021

ed bilat storytelling in sales


Storytelling has a profound impact on people. It effortlessly shifts your audience into their imaginative state where you can dictate not only the direction of the story but also the path you want your prospect to take. It is the one and only technique that allows you to build instant connections and instill trust in less than a minute. 


Ed Bilat is the President of Beyond Consulting Canada. He is an inspiring speaker, consultant, and master storyteller. His experience spans over 24 years of hands-on knowledge in the science of building and implementing sales training and leadership programs in organizations across the globe. 


“The average human attention span is only 7 seconds.” 

“Objection: Reason or argument offered by your client that opposes your idea, product, or the action plan.” 

“Objections are actually a really good thing. They are an indication that they are interested in having a conversation with you, otherwise they would just walk away.” 

“Instead of fighting objections, work together to find a common ground.” 

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”