Demand Gen Summit Fall 2021
Solutions to the modern demand gen leader's most pressing issues.
Drive Demand
Learn from the world's best marketers and demand generation managers about the best tools to use to get the right customers into your funnel.
Engage Demand
Close Demand
The best sales managers and reps share how they close deals, including how companies and leaders are motivating, hiring and compensating sales teams.
Opening Keynote
Dave Elkington | In this candid conversation about the state of marketing, David and Billy go over ways that marketing tactics are shifting to the digital world. They focus on creating user experiences that mimic the real life intimacy of buying something in a store. They touched on the recent hiring problem, the best ways to build company culture, and how to enable a virtual environment.
Drive Demand
Leveraging Your Partner Network for Demand Gen: With Garret Helmer
Overview In this presentation, Garrett Helmer talks with Billy Bateman about using a technology integration network for Demand Gen. Having integrations with technology partners is a great tool that a company can use to generate demand. Joining technology partner programs with companies like Salesforce will allow for organic and strong product referrals to potential customers.…
Tackling Your #1 Frustration: With Quirijn Kleppe
Overview In his insightful presentation, Quirijn Kleppe delves into the multifaceted realm of marketing and demand generation, meticulously addressing the perennial concerns of professionals in the field. Focusing on the vexing issue of lead generation and traffic acquisition, Quirjin expounds upon a repertoire of tactic. These tactics empower organizations to surmount their foremost frustration and…
Rethinking Lead Generation: With Chris Isham
Overview Chris Isham went over the ways that sales teams and marketing teams can align. This will help optimize the sales funnel. Chris has found that SDRs typically aren’t educated on the journey that their leads have traveled to get to them, creating a harmful disconnect. Speaker Chris Isham serves as the Chief Revenue Officer…
How to Reverse Engineer Product Hunt: With Corey Haines
Overview Corey Haines discusses the proven formula for how to succeed on Product Hunt. He explains how to get to #1 on the daily posts and how to get the most out of Product Hunt. He also discusses the playbook, different tips and best practices and shares some helpful and insightful experiences. Speaker Corey Haines,…
B2B Influencer Marketing: With Evan Patterson
Overview Evan Patterson speaks on Influencer Marketing, what it is, why and how to use it in a B2B space and includes some resources to point you in the right direction. Speaker Evan Patterson, Content & Community Evangelist at Troops, he’s a creative, outcome-oriented content and community marketing professional with a love of all things…
What if there was a postage stamp for email? with Andy Mowat
Overview Andy Mowat, an accomplished expert in the realm of B2B marketing, offers profound insights into the current landscape where email has become a prevalent and sometimes overwhelming communication channel. With a keen understanding of the challenges businesses face, he not only identifies the issue of email overload but also presents a rich tapestry of…
A 3-Step Lead Gen Formula: With Kara Brown
Overview Kara Brown, a seasoned authority in the domain of lead generation, shares profound insights into what she refers to as the “Lead Gen formula.” She elucidates how this formula, although seemingly straightforward, often eludes many marketers due to the intricate nuances embedded within each step of the process. With her extensive experience and keen…
Engage Demand
How to Fix Your Messaging and Deliver Better Leads: With Matt Riley
Overview Matt Riley, a distinguished authority in the field of marketing, delves into the art of effective communication, emphasizing the transformative power of narrative-style engagement. In a world awash with information, Matt’s insights shine as a beacon, guiding marketers towards a deeper connection with their intended audience. He elucidates the nuanced techniques and storytelling strategies…
The Truth About ABM: With Gabe Larsen
Overview While Account-Based Marketing (ABM) remains a popular approach, executing it effectively can be challenging. In a concise yet informative presentation, Gabe Larsen simplifies the basics of ABM and dispels recent confusion surrounding it. He provides a practical and straightforward plan that any company can implement to kickstart a successful ABM strategy. Speaker Gabe Larsen…
Scaling DemandGen with ABM and Intent Data: With Markus Ståhlberg
Overview In this comprehensive presentation, Markus Stahlberg, a seasoned expert in demand generation, delves into various strategies for scaling demand generation, beginning with an in-depth exploration of Account-Based Marketing (ABM) and its versatile implementation approaches, before shifting focus to the effective utilization of intent data, enabling the tailoring of marketing and sales strategies to align…
3 Ways to Incorporate & Measure ABM
Overview In this presentation, Amanda DePaul goes over three different stages of the sales funnel and explains tactics that will create success in each step. She talks about aligning sales and marketing, and truly flipping the funnel to generate qualified leads. Speaker Amanda DePaul is a demand generation and marketing operations leader with over 10…
3 Ways to Nail Your Attribution Strategy: With Ryan Breneman
Overview Ryan Breneman provides invaluable insights by elaborating on three strategic approaches to ensure the effective setup of your attribution strategy within your organization. By meticulously addressing this critical aspect, he equips businesses to optimize their marketing investments, ultimately enhancing their overall effectiveness and driving more substantial returns on investment. Ryan’s expertise in this domain…
Booking Quality Demos: The Importance of Live Engagement
Overview Greg Dickinson, a seasoned expert in lead generation and conversion, offers valuable insights into the art of capitalizing on your hard-earned efforts to ensure that your leads not only show up but also convert effectively. Through his presentation, he not only shares strategies for maximizing lead attendance but also delves into the intricacies of…
Lead Management Strategies for the Modern Marketer: With Hana Jacover
Overview Hana Jacover, a seasoned marketing expert, brings a wealth of experience and insights to the table as she delves into Lead Management. With a unique perspective as both a marketer and a thought leader, she not only discusses strategies for driving marketing success within your organization but also provides practical examples and case studies…
The State of MarTech – Too Many Tools, Too Few Results
Overview In this presentation, Eric Stockton talks about how to unite the marketing and sales stack to enable the acquisition of clean, usable intel about customers. He also talks about how marketing and sales alignment can be achieved through a holistic view of channels. He then details why marketers should focus less on attribution and…
Close Demand
Adapt or Drown in 2022 – Convert 3x the Pipeline in 1/3 the Time
Overview In his presentation, Scott Logan goes over ways that marketers can improve their pipeline. He proposes using new, efficient technology to book meetings. He also suggests using those meetings as a shared leading indicator between sales and marketing teams. Scott provides data proving that lead chasing is inefficient and provides some alternatives. Speaker Scott…
Why Your Team is Not Booking Sales and How to Fix It: With Mario Martinez
Overview Mario Martinez, as the title suggests, discusses why sales teams are ineffective when booking sales meetings and how to address that issue. Mario discusses the PVC Sales Methodology and provides sample messages then provides some information on Increasing sales productivity with just 1 hour per day. Speaker Mario Martinez is a former VP of…
Stack Impressions to Win Customer Trust: With Christian Bacasa
Overview Christian Bacasa, a seasoned sales strategist, addresses two pivotal elements within the realm of sales: stacking and trust. In his insightful presentation, he not only expounds on the art of stacking wins throughout the sales cycle but also delves into the crucial factor of trust-building, providing practical strategies and real-world examples that equip his…
The Buyer-Centric Revenue Model: With Nelson Gilliat
Overview Nelson Gilliat, a seasoned industry thought leader, eloquently addresses the sweeping revolution underway, which is compelling marketers to undergo transformative changes and break free from the constraints of outdated and ineffective marketing methodologies. As the winds of change continue to gust through the industry, Nelson not only advocates for adaptation but also champions the…
What is Buyer Enablement? With Josh Fedie
Overview In this insightful presentation, Josh Fedie goes over a variety of effective strategies that companies can employ to proactively assist customers in overcoming the numerous barriers that often impede their purchasing decisions. This ultimately leads to a significant enhancement in conversion rates, a positive outcome that not only benefits companies but also fosters a…