3 Ways to Nail Your Attribution Strategy: With Ryan Breneman


Ryan Breneman explains 3 ways to make sure you’re setting up your attribution strategy properly within your organization so that the money going in to marketing is more effective.


Ryan Breneman, Manager of Demand Generation and Marketing Operations at ObservePoint, with experience in the various areas of the marketing process he brings a full formed perspective to marketing. he seeks to be in a position in life that will help him 1. Do Good in the world 2. Give back to all those who have supported him throughout his life and 3. accelerate his career.


“Marketing is typically the organization that spends the most money and as the demand gen, that is your responsibility to manage that money.”

Key Points

  1. Align with Sales
  2. Use Campaigns
  3. Utilize parameters