How to Fix Your Messaging and Deliver Better Leads: With Matt Riley


Matt Riley speaks on how we can effectively communicate with people through a narrative style to engage with our intended audience in marketing


Matt Riley, Former CMO at Parcy, has been praised and known for being an amazing individual to work with. He is extremely intelligent and creative, and has a natural ability to lead a team where individuals feel empowered.


“Avoid the tail wagging the dog. You don’t want to get so tangled up in demanding everything be perfectly compliant with storytelling that it can become an obstacle to some of your communications.”

Key Points

Storytelling framework

  • SB7 Framework by Donald Miller
    • introduce a character who has a problem
    • character meets a guide who delivers a plan and calls them to action
    • When the hero acts on that plan they achieve success and avoid failure