A 3-Step Lead Gen Formula: With Kara Brown


Kara Brown speaks on the Lead Gen formula, how simple it is yet, how many of us miss different steps along the process


Kara Brown, Founder & CRO of LeadCoverage, a team of marketing and sales enablement consultants specializing in all the pieces of the B2B conversion cycle: mar-tech stack building (CRM/Automation), sales/marketing operations and enablement, inbound/outbound content, SEO/SEM, social conversion, and measurement.

Co-Founder of CloseHer, a community for women in sales. Currently hosting events in Atlanta and NYC.


“Prospects need to see your brand almost 100 brands before they even remember who you are.”

“Do not underestimate the power of the trade magazine”

Key Points

  1. Share good news
  2. Track who’s interested
  3. Follow-up