Lead Management Strategies for the Modern Marketer: With Hana Jacover


Hana Jacover speaks on Lead Management from the lens of a marketer and how to drive marketing success within your organization.


Hana Jacover, Director of Demand Generation at MadKudu, is a technical demand generation marketer with a proven track record of strategies and programs that accelerate revenue. She has deep experience in the optimization of high-performance tactics and marketing automation technologies that build and measure pipeline. Strong history of client loyalty and retention with marketing and sales executives at B2B tech companies. she has a thorough understanding of marketing strategy, the importance of data and attribution, and execution. Most importantly, she can clearly articulate KPIs to decision-makers.


“Starting with the foundation is the most important part of the strategy”

“Lead management is not any one technology, it is a process supported by technology”

Key Points

Lead Management Fundamentals

  • What & why?
  • Relationship to the Funnel
  • Defining Funnel Stages & Statuses

Improving Accountability with SLA’s

Measuring & Metrics

Tips to Operationalizing Lead Management