Lead Management Strategies for the Modern Marketer: With Hana Jacover


Hana Jacover, a seasoned marketing expert, brings a wealth of experience and insights to the table as she delves into Lead Management. With a unique perspective as both a marketer and a thought leader, she not only discusses strategies for driving marketing success within your organization but also provides practical examples and case studies to illustrate the principles she advocates, making her presentations not just informative but also actionable for the audience.


Hana Jacover, Director of Demand Generation at MadKudu, is a technical demand generation marketer with a proven track record of strategies and programs that accelerate revenue. She has deep experience in the optimization of high-performance tactics and marketing automation technologies that build and measure pipeline. Strong history of client loyalty and retention with marketing and sales executives at B2B tech companies. she has a thorough understanding of marketing strategy, the importance of data and attribution, and execution. Most importantly, she can clearly articulate KPIs to decision-makers.


“Starting with the foundation is the most important part of the strategy”

“Lead management is not any one technology, it is a process supported by technology”

Key Points

Lead Management Fundamentals

  • What & why?
  • Relationship to the Funnel
  • Defining Funnel Stages & Statuses

Improving Accountability with SLA’s

Measuring & Metrics

Tips to Operationalizing Lead Management