Stack Impressions to Win Customer Trust: With Christian Bacasa


Christian Bacasa, a seasoned sales strategist, addresses two pivotal elements within the realm of sales: stacking and trust. In his insightful presentation, he not only expounds on the art of stacking wins throughout the sales cycle but also delves into the crucial factor of trust-building, providing practical strategies and real-world examples that equip his audience with the knowledge and skills necessary to effectively implement these principles for enhanced sales success and customer relationships.


Christian Bacasa, Director of Sales as Expivi, is always willing to help and answer questions on any of his areas of expertise or any other questions. He’s always happy to share his skills and knowledge with no obligation.


“[A] common misconception is that sales starts in sales and ends in sales”

“Teach your team how to stack the deck in their favor to be successful”

“Understand and Set Expectations, then deliver on it.”

Key Points

  • Know who you are speaking with
  • Develop First Impressions to prospects
  • Show immediate value to leads
  • Showing competency to deliver value and create the relationship
  • Delivering value

Confidence Building

  • Clear Communication
    • Repetitive communication format
    • parroting
    • asking questions


  • Create an image of the customer owning the product
    • Can you imagine
    • Story telling
    • visuals