Tackling Your #1 Frustration: With Quirijn Kleppe


In his insightful presentation, Quirijn Kleppe delves into the multifaceted realm of marketing and demand generation, meticulously addressing the perennial concerns of professionals in the field. Focusing on the vexing issue of lead generation and traffic acquisition, Quirjin expounds upon a repertoire of tactic. These tactics empower organizations to surmount their foremost frustration and bolster their lead generation strategies. Quirjin charts a course toward enhanced website conversion rates.


Quirjin Kleppe is the of Head of Product and Growth at Leadinfo, a trailblazing software solution specializing in the identification of B2B website visitors. He showcases a multifaceted professional profile encompassing strategic product management, dynamic growth marketing initiatives, astute business intelligence strategies, and the proactive establishment of strategic partnerships. These strategies underpin the unwavering dedication to fueling the remarkable growth journey of the company during its scale-up phase.


“97% of everyone who comes to your website does not convert.”

“What if there was a way that you could see every company that comes to your website?”

Key Points

  1. Develop a team of winners.
  2. Identify what your point of frustration is.
  3. Gain insights on how to optimize conversion on your website.
  4. Democratize lead generation, shifting some of the responsibility to the sales team.