What is Buyer Enablement? With Josh Fedie


In this insightful presentation, Josh Fedie goes over a variety of effective strategies that companies can employ to proactively assist customers in overcoming the numerous barriers that often impede their purchasing decisions. This ultimately leads to a significant enhancement in conversion rates, a positive outcome that not only benefits companies but also fosters a mutually beneficial relationship with their valued clientele


Joshua Fedie is the CEO & Founder of SalesReach.io, a SaaS based buyer enablement portal to meet the demands of the modern sales professional in small, medium and enterprise organizations. He is also the host of The Founders Mentality, a vlog/podcast recorded as a resource for other founders and would-be founders to gain the collective knowledge of some fascinating founders.



"At the end of the day if we are going to focus on making anyone's life easy, shouldn't it be our customers?"

"Shouldn't I be meeting them (customers) where they want to be met? And delivering to them information the way they want to receive it."

Key Points

  1. We must understand the difficulties that buyers face. This is extremely important when it comes to selling to them.
  2. A customers buying experience should be as easy as we can make them.
  3. Meet customers where they are, do not make them come to you.