Why Your Team is Not Booking Sales and How to Fix It: With Mario Martinez


Mario Martinez, as the title suggests, discusses why sales teams are ineffective when booking sales meetings and how to address that issue. Mario discusses the PVC Sales Methodology and provides sample messages then provides some information on Increasing sales productivity with just 1 hour per day.


Mario Martinez is a former VP of Sales, now a Speaker & Digital Sales Evangelist. He’s spent 84 consecutive quarters in sales & leadership helping to grow revenues for small to large fortune 100 sales teams. He is currently at the helm of Vengreso, a company that helps sales teams and business owners prospect better and sell more.


“Be interested to be interesting”

Key Points

In all communications seek to:

  1. Hyper-personalize (find commonalities in your network, interests etc.) If you can’t find that info, only then build your messaging around the buyer persona
  2. Bring value to each particular buyer through white papers, e-books, articles, blogs, videos. Anything that helps the buyer understand the results from using your solution.
  3. Include CTA that is clear on what you want them to do, solicits engagement (you might ask a question for their opinion, invite them to an even, or ask for the meeting)

Ideal Messaging blueprint:

  1. Hyper-personalized
  2. 111 words or less
  3. Includes CTA
  4. The messaging plus actions required take less than 40 seconds