2024 Event Highlights: Top 20 Sessions to Revisit
In the spirit of end-of-year wrap-ups and highlights, we decided to hop on the trend and share the most viewed sessions from our events, plus honorable mentions and more sales, marketing and AI sessions to watch.
Our first event of the year was the RevTech Summit, this event focused on sales and marketing automation, analytics-based strategies, and much more.
Let’s dive into the most-watched sessions:
Sangram Vajre, CEO of GTM Partners and Wall Street Journal best-selling author, explores how the go-to-market landscape is shifting. With traditional methods becoming less effective, companies need to adapt new strategies to succeed. A key takeaway from his session: “Being intentional is more important than being brilliant.”
Revenue Performance Assessment: Split the Funnel Analysis
Megan Bowen, CEO of Refine Labs, starts her session with the point that not all leads are created equal. She explains why high-intent leads matter most and shares strategies to implement today that drive real results.
Unifying Sales and Marketing in B2B Companies
Jenna Chambers, VP of Sales, and Anne Murlowski, VP of Marketing at Terminus, address the challenge of sales and marketing alignment. They share how breaking down silos can improve collaboration and drive B2B growth.
Honorable Mentions
AI-Driven Sales Strategies: Boosting Your Pipeline & Revenue
Latane Conant, CRO at 6sense, and Billy Bateman discuss using AI-driven sales strategies to boost pipeline and revenue, highlighting the value of technology in improving team alignment and efficiency.
Automation & Efficiency for Your GTM
Kyle Coleman, CMO at Copy.ai, explores how automation and AI can strengthen your GTM motions, highlighting the importance of adopting new technologies to streamline processes and stay competitive.
Our second event of the year is the Demand Gen Summit, this event focused on generating, engaging, and closing demand.
The First Step to ABM is Activation: How to Launch Your First ABM Activation Playbook in 8 Weeks
Mason Cosby Founder & CEO shares how to launch your first playbook in 8 weeks, emphasizing ABM awareness and the need for alignment between sales and marketing.
"Nobody wants to run an ABM awareness program, but nobody can buy from you if they don't know that you exist."
How to Get Every BDR’s Performance Like Your Best BDR
Christian Kletzl, CEO & Co-Founder of Usergems, shares how to boost BDR performance using signal-based prospecting. He provides key strategies and insights on targeting the right accounts, personalizing outreach, and increasing conversion potential.
Demand Generation: Navigating Tools, Ownership, and Strategic Insights
Dave Elkington, Founder of InsideSales, and Heather Zynczak, CMO of AlphaSense, discuss the future of Demand Generation. They cover navigating tools, ownership, and insights in today’s fast-paced environment. Zynczak emphasizes that while the pace is accelerating, core go-to-market strategies remain unchanged, and they explore the evolving roles of AI and data.
Honorable Mentions
Relaunching ABM as ABE to Drive Alignment
Sabih Ahmed, Director of Demand Generation, and Olga Karanikos, CMO at SalesScreen, discuss using account-based engagement to drive alignment between teams and spark interest around your brand. They explore strategies for building a unified approach and leveraging content to engage key accounts.
ABM: The 10 Hardest Parts(And How to Overcome Them)
Declan Mulkeen CMO of Strategicabm discusses key challenges in account-based marketing and how to overcome them. He emphasizes the importance of defining ABM clearly, fostering collaboration between sales and marketing, and addressing common misconceptions.
How to Leverage Storytelling to Leverage Demand
Annie Mosbacher Co-Founder & CSO of Decoded Strategies and Jake Reni Co-Founder & CGO of Revenue Reimagined highlight seven essential stages of the buyer journey and how to use them to create a unique narrative that resonates with your audience.
Our AI Revenue Summit is one of our most attended events—and for good reason! This event focuses on using AI to strengthen your business, revenue, and growth. Topics include AI for revenue growth, GTM productivity with AI, AI in everyday operations, and more.
B2B Video Marketing with AI & Digital Events
Palash Soni, Co-Founder & CEO of Goldcast, shares how to boost video marketing with AI, emphasizing the importance of creating demand to drive growth. He provides key strategies and tips for success.
How to Use AI Tools to Solve Revenue Problems
Ashley Gross, CEO and Founder of AI Workforce Alliance, shares how to maximize the value of AI tools, strategies for effective implementation, and common challenges to watch out for.
Harnessing AI to Drive Revenue Growth
Brian McCarson CTO, & CISO of Packsize shares how to use AI to drive revenue growth, focusing on overcoming challenges and maximizing impact. He reveals strategies for enhancing your value proposition with AI and offers insights into achieving better, more reliable results.
Honorable Mentions
Making AI Work for Your B2B Growth Strategy
Jakob Head of Digital Experience and Andrew Co-Founder & CEO of Greenhat discuss how AI has strengthened their B2B growth strategy using a seven-step framework. They share key insights on aligning AI with your growth strategy and why understanding your buyer is essential before diving into AI tools.
Unlocking the Potential of AI in your GTM Strategy
Liz Dailing VP of Product Marketing at G2, shares strategies for integrating AI into your GTM strategy. She explains how AI, like a houseplant, requires regular care and how it helps uncover opportunities, mitigate risks, and drive scalable growth by analyzing data.
Our Signal-Based Intelligence Summit is our newest event, focused on using intent signals to build stronger, data-driven strategies. This event is designed to help you understand and interpret buying signals, apply them to your GTM strategies, and strengthen your buyer's journey.
Signals: A Key to Precision for Modern GTM
David Yockelson VP of Gartner explores the shift from outbound to inbound and product-led growth, advocating for an "unbound" approach. It emphasizes precise customer identification, aligning sales and marketing data, and focusing on signals beyond MQLs to track true buying intent.
B2B Marketing’s Evolution: Automation to Intent and Insights Stack
Allison Snow, CMO of Streampoint, shares strategies for leveraging signals to enhance sales and marketing efforts. She explains how signals provide deeper insights into prospect behavior, enabling more relevant interactions and better engagement through real-time, data-driven strategies.
Scoring: Era of Storytelling with Bespoke Signals
Vikram Maram, SVP of Product & GTM at Smarte, explores how bespoke signals enhance B2B sales by providing deeper context for prioritizing opportunities. He highlights how generative AI can help create targeted narratives, streamlining outreach and boosting sales team confidence.
Building a Winning Content Strategy: Based on Buyer Signals and Expectation
Allison Havener, CMO at TrustRadius, explores how aligning B2B buyer signals with the Buyer’s Journey—Problem Aware, Solution Aware, and Product Aware—can drive relevant content delivery. She highlights the importance of building trust throughout the buyer’s journey to influence decisions and stand out in the market.
More Sessions to Watch
Here are a couple more session our viewers enjoyed, organized into sales, marketing, research and AI.
Sales
Marketing
AI in Business
Research
We hope you enjoyed this blog. Be sure to check out all our event sessions on our Events page.