On-Demand Presentation

Demonstrating the Value of the Problem You Solve

Demand Gen Summit Spring 2024

Todd Busler highlights finding your unique way to demonstrate the value of the problem you solve at scale. Busler also discusses navigating today's crowded and highly competitive market in your GTM strategy.

Key Points

  • In today's crowded markets, sales and marketing leaders need to prioritize the right accounts. Success is now a blend of a good product, effective go-to-market strategies, and differentiation in the sales process.
  • The key to aligning marketing and sales in your go-to-market strategy is to start with a comprehensive plan. This helps everyone get on the same page and understand the most pressing issues that need to be addressed.
  • The market is highly competitive, making it challenging to differentiate products. Marketing is especially difficult because it involves reaching out to a wide audience. As a result, marketing has shifted towards a more creative approach.
  • Memorable sales experiences leave a lasting impression, and with two to three percent of people changing jobs every month, it's important to consider the impact of this turnover. Often, inexperienced SDRs are left to manage these transitions without adequate resources.

About the Speaker:

Headshot of Todd Busler

Todd Busler


Champify company logo

Todd is the Co-Founder and CEO at Champify helping customers build pipeline, increase win rates, expand, and prevent churn by monitoring when key contacts leave and join customer accounts. As an expert in the industry Todd has experience at Unusual Ventures, Heap | by Contentsquare, SAP, and more.

Check out the other presentations from the 2024 Demand Gen Summit!