On-Demand Presentation

How to Leverage Storytelling to Leverage Demand

Demand Gen Summit Spring 2024

Annie Mosbacher and Jake Reni discuss how to leverage demand through storytelling.

Key Points

  • The hero's journey is the story of your customer and how your brand plays a role in what they’re looking to accomplish. They highlight seven key areas of this consumer journey. You can use the seven key areas of the hero journey to build a story that represents your brand very uniquely and you can have confidence that you’re communicating in a way that will resonate with your audience.
  • The key to building conversational value into your presentations is to slow down, pace the conversation, lower your voice and draw in the buyer, especially over Zoom
  • To help your customer understand how life will be better if they work with you to overcome their problem, you need to communicate the negative consequences of not solving the problem, the positive consequences of solving the problem, the success of solving the problem.

About the Speakers:

Headshot of Jake Reni

Jake Reni

Co-Founder & CGO

Revenue Reimagined company logo

Jake is the Co-Founder and Chief Growth Officer at Revenue Reimagined supporting founders to help generate over $242M in revenue by assisting them to scale their go-to-market successfully. He has over 15 years of experience in sales, go-to-market strategy, business development, and more at companies including AudioEye, Scorpion, Tiled, and more.

Headshot of Annie Mosbacher

Jake Reni

Co-Founder & CSO

Decoded Strategies company logo

Annie is the Co-Founder & Chief Strategy Officer for Decoded Strategies, a messaging and marketing strategy firm focused on accelerating growth for tech focused companies like Viasat, TD SYNNEX, Cisco, VMWare, Belkin and Logitech. Previously, she served in a variety of executive positions including those at Glofox (Notion Capital portfolio) and NationBuilder (a16z portfolio). Annie is deeply passionate about the intersection of sales and marketing functions to drive success for B2B teams.

Check out the other presentations from the 2024 Demand Gen Summit!