Research>RevTech Summit 2024>Automation & Efficiency for Your GTM
Kyle's presentation, Automation & Efficiency for your GTM, highlights the critical role of automation and AI in streamlining sales and marketing processes in B2B companies. He emphasizes the need for a leverage-focused mindset, where technology eliminates friction and frees time for strategic and creative endeavors. By automating routine tasks and ensuring efficient and effective go-to-market strategies, organizations can concentrate on high-impact activities that drive growth and innovation. This approach boosts productivity and positions companies to adapt and thrive in a rapidly evolving business landscape.
Marketers and operations need to adopt new technologies and methodologies to ensure the effectiveness and relevance of their go-to-market strategies in the rapidly evolving business landscape. This future-proofing is crucial for businesses to stay competitive.
The strategic use of automation can help remove inefficiencies and free up time for strategic thinking. Ultimately, this leads to more effective go-to-market strategies across marketing, operations, sales, and customer success.
About the speaker:
Kyle Coleman
CMO
Kyle is the CMO at Copy.ai. He is a Sales and marketing leader with a passion for people development, identifying and solving problems, creating and optimizing processes, and unifying departments across the revenue org. His other experiences include, but are not limited to, being a strategic advisor at both Lavendar and Modigie, the CMO at Clari, and others. He's an avid runner, reader, podcast listener, and proud corgi owner.
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