Posts by Jenny Young

Research>RevTech Summit 2024>Everything You Always Wanted to Know about Fractionals This panel discussion brings to light the critical role of technology in shaping the future of B2B businesses, particularly through the lens of fractional leadership. The conversation highlights how advancements in technology, especially AI and automation, are breaking down traditional barriers and opening up new…

Research>RevTech Summit 2024>Recruitment Marketing & AI Barnett’s presentation on Recruitment Marketing & AI aims to understand a company’s identity, values, and uniqueness in attracting the right talent and customers. This presentation outlines a recruitment marketing strategy that parallels the customer sales funnel. Recruitment marketing emphasizes the importance of brand awareness, engagement, and the strategic use…

Research>RevTech Summit 2024>Enhancing Sales Operations in B2B Companies Ryan and Billy’s discussion offers insights into optimizing sales operations in B2B environments. They stress the importance of precise planning, transparent communication, and the flexibility to adapt strategies based on real-time data. They highlight the pitfalls of inadequate planning and lack of transparency and advocate for a…

Research>RevTech Summit 2024>AI-Driven Sales Strategies: Boosting Your Pipeline & Revenue Latané and Billy focus on how to use AI-driven sales strategies to boost your pipeline and revenue. Latané stresses the value of technology in making teams more efficient and aligned, especially when adapting to market changes. By blending AI with a keen understanding of market…

Research>RevTech Summit 2024>Automation & Efficiency for Your GTM Kyle’s presentation, Automation & Efficiency for your GTM, highlights the critical role of automation and AI in streamlining sales and marketing processes in B2B companies. He emphasizes the need for a leverage-focused mindset, where technology eliminates friction and frees time for strategic and creative endeavors. By automating…

Research>RevTech Summit 2024>The Role of Sales Intelligence Tools in Sales Automation Tim and Billy discuss how sales intelligence has become a game-changer in B2B sales. Sales Intelligence is moving beyond contact lists to offer deep insights into prospects’ needs and market dynamics. Tom and Billy focus on the important shift towards tools that equip sales…

Research>RevTech Summit 2024>Unlocking Data-Driven Growth- It’s as easy as 1,2,3 Learn about key strategies for leveraging data-driven growth. Mark emphasizes the importance of building a data-centric culture, optimizing organizational structures for better data accessibility, and the transformative impact of automation and efficiency. Mark highlights predictive analytics and forecasting as essential tools for strategic decision-making and…

Research>RevTech Summit 2024>Maximizing Profitability in a Multi-Channel World Today’s businesses must navigate a fast-evolving landscape, aiming to connect with a wide range of customers through different channels. This discussion will cover practical strategies for boosting profits in today’s business models and how companies can organize their teams effectively across these channels and improve efficiency using…

Research>RevTech Summit 2024>Conquering Indecision: Using Value Selling to Win Over the C-Suite Tishgart’s presentation delves into the challenges B2B sales and marketing leaders face, such as deals getting stuck or lost to no decision, primarily due to the difficulty in engaging with the C-suite and demonstrating clear value. Emphasizing the need for a shift from…

Research>RevTech Summit 2024>Revenue Performance Assessment: Split the Funnel Analysis To develop effective data strategies, Bowen recommends performing a revenue performance assessment. This involves sorting opportunities by pipeline source and differentiating high and low intent scores. By analyzing historical data, businesses can shape their future strategies. To maximize your impact, focus on high-intent leads. These individuals…