Posts by Jenny Young

Research>RevTech Summit 2024>Unifying Sales and Marketing in B2B Companies Anne and Jenna, a sales and marketing duo, share the intricacies of unifying sales and marketing strategies. Within B2B companies, there is a need for collaboration, shared goals, and transparency. Teams need to break down silos to ensure a cohesive approach. With this cohesion, companies can…

Research>RevTech Summit 2024>PLG Alphabet Soup Jen’s presentation, PLG Alphabet Soup, dives into optimizing the synergy between sales, marketing, and customer success in B2B companies. She highlights the need for adaptable systems, a culture of experimentation, and seamless collaboration across teams to ensure leads are effectively converted and customers remain engaged. By focusing on flexible strategies,…

Research>RevTech Summit 2024>No One Wins Alone Industry leaders McKay Allen, Jake Reni, and Steve Eror bring to light the evolving dynamics between sales, marketing, and product teams within large organizations in their session, No One Wins Alone. The conversation uncovers the often siloed nature of these departments and the detrimental impact this separation can have…

Research>RevTech Summit 2024>Unified Rhythmic Growth Foundations DeAnna’s presentation, Unified Rhythmic Growth Foundations, focuses on the transformative power of automation and efficiency in the B2B sector. She emphasizes how adopting automation can significantly enhance customer engagement by providing timely, accurate, and personalized messaging. DeAnna discusses the importance of leveraging technology to understand customer behavior and preferences,…

Research>RevTech Summit 2024>Humanizing Your Pipeline Katie explains how businesses can differentiate themselves by customizing their approach to meet their client’s unique needs and preferences. This helps to establish stronger relationships and increase engagement. She provides insights into how technology and creativity can be leveraged to enhance customer experiences while focusing on the human elements crucial…

Research>RevTech Summit 2024>4 Trends Changing the Shape of Your Martech Stack Whitney and Jen’s session, 4 Trends Changing the Shape of Your Martech Stack, discusses the significant trends shaping the future of B2B companies, emphasizing the critical role of AI in enhancing customer experiences, streamlining operations, and driving revenue growth. They highlight the importance of…

Research>RevTech Summit 2024>Customer Success Growth with an Expansion Mindset Emilia’s presentation dives into the evolving role of customer success growth for B2B companies. Emilia highlights scalable models that blend technology with traditional strategies for enhanced engagement. She stresses the importance of early customer journey mapping, cross-functional collaboration, and leveraging digital platforms to support customer needs…

Research>RevTech Summit 2024>Beyond ChatGPT-How Generative AI Can Amplify Human-Centric Selling When it comes to AI in sales, the future is now! There’s been significant interest in using generative AI in sales – mainly around ChatGPT… but is there more that can be done? In this session, Andre will discuss how innovative revenue leaders use generative…

Research>RevTech Summit 2024>Revolutionizing Field Sales with Emerging Technologies Dan and Billy explore the integration of AI in field sales, emphasizing its role in enhancing efficiency without replacing the human touch crucial for building trust in customer relationships. They highlight innovative ways AI can support sales reps, from simplifying follow-ups to streamlining tasks, and discuss the…

Research>RevTech Summit 2024>The Future of SDRs and Marketing in SaaS William & Billy dive into the dynamic tech sales and marketing sphere, underscoring the necessity for technological integration to improve customer engagement. They highlight a strategic pivot towards more interactive product demos and the creative use of storytelling in marketing to captivate audiences. Additionally, William…