Posts by Jenny Young

Key Highlights Generative AI will help to generate top of funnel content including social posts, emails and short form blog content.   High value content, where you want to have unique or new perspectives shouldn’t be AI generated because the data that AI uses is being pulled from everything that already exists, so the content…

Key Highlights There has been an explosion of tools and different solutions to support salespeople in the last few months.  Speech to text AI can be used for voicemails and in the future, there is a possibility of AI talking to people.  Sales, business development and marketing are really about connecting to people, which will…

Key Highlights Buyers are starting to make evidence-based decisions rather than trust-based decisions and they want to see your product before making a decision.  We know that buyers today want a personal buying experience and a great way to start them off with a personal experience is letting them choose how they engage with your…

Key Highlights Define what ABM means to you and how it aligns with you.  Before you start, create a dashboard, understand what success looks like and what you are defining as your success metrics. Write them down and make sure you’re able to measure them.  Use a host of data inputs to inform you whether…

Key Highlights Start with evaluating the existing GA3 goals and events.   Document the triggers that send the data into the systems.  Create Mapping techniques for GA3 and how it will converge into GA4.   Examine HTML and CSS structures to find what can be used for button click triggers.   Create custom parameters, triggers, and events. Create…

Key Highlights You can’t have a more effective pipeline initiative if you are not willing to put a plan into place where you talk about the cost of inaction and operation expense savings.  We see the most need for improvement in those calls that could have gone completely different had the SDR just been prepped…

Key Highlights You can’t have a more effective pipeline initiative if you are not willing to put a plan into place where you talk about the cost of inaction and operation expense savings.  We see the most need for improvement in those calls that could have gone completely different had the SDR just been prepped…

Key Highlights There is going to be the typical buzz when it comes to AI. For everybody to invest in their business and themselves will be essential because we are in the fundamental stages of knowing what is real and what is just the buzz.  AI is the ultimate human assistant in B2 B or…