On-Demand Presentation

4 Trends Changing the Shape of your Martech Stack

Research>RevTech Summit 2024>4 Trends Changing the Shape of Your Martech Stack

Whitney and Jen's session, 4 Trends Changing the Shape of Your Martech Stack, discusses the significant trends shaping the future of B2B companies, emphasizing the critical role of AI in enhancing customer experiences, streamlining operations, and driving revenue growth. They highlight the importance of aligning sales, marketing, and customer success teams around a unified technology stack that leverages AI and ABM strategies to target ideal customer profiles more effectively.

About the speakers:

4 Trends Changing the Shape of Your Martech Stack

Whitney P. Mitchell

Founder & CEO


Whitney is a natural leader with a knack for creating something out of nothing. She's held senior marketing leadership roles at Kroll, Cycling Sports Group, and Brazen Technologies, where she launched dozens of products and services, recruited and mentored teams, built and managed tech stacks, and developed the mission, vision, and brand identity, and lead gen programs from the ground up.Whitney's achievements with Beacon Digital have been recognized with its inclusion on the Inc 5000 list of America's fastest-growing private companies in 2022 and 2023. A lifelong learner, she thrives on creating the big-picture strategy while also executing technical details of digital marketing

4 Trends Changing the Shape of Your Martech Stack

Jen Igartua

Founder & CEO


Jen is the CEO of Go Nimbly–working with high-growth companies to create a frictionless, human buying experience with RevOps. She enjoys creating sweet games with friends at Pillbox Games, making crafts, and taking improv classes

Tech Stack Review

With the new year comes the evaluation of New Technologies. Use this comprehensive assessment to examine a business's technology systems' including functionality, integration, efficiency, and security.