Research>RevTech Summit 2024>PLG Alphabet Soup
Jen's presentation, PLG Alphabet Soup, dives into optimizing the synergy between sales, marketing, and customer success in B2B companies. She highlights the need for adaptable systems, a culture of experimentation, and seamless collaboration across teams to ensure leads are effectively converted and customers remain engaged. By focusing on flexible strategies, insightful data sharing, and overcoming internal barriers, Jen outlines a path to improved customer experiences and business growth.
About the speaker:
![Jen-Igartua 4 Trends Changing the Shape of Your Martech Stack](https://getsignals.ai/wp-content/uploads/2024/03/Jen-Igartua.png)
Jen Igartua
CEO & Founder
![Group-764 Group-764](https://getsignals.ai/wp-content/uploads/2024/03/Group-764.png)
Jen is the CEO of Go Nimbly–working with high-growth companies to create a frictionless, human buying experience with RevOps. She enjoys creating sweet games with friends at Pillbox Games, making crafts, and taking improv classes.