PLG Alphabet Soup

Jen's presentation, PLG Alphabet Soup, dives into optimizing the synergy between sales, marketing, and customer success in B2B companies. She highlights the need for adaptable systems, a culture of experimentation, and seamless collaboration across teams to ensure leads are effectively converted and customers remain engaged. By focusing on flexible strategies, insightful data sharing, and overcoming internal barriers, Jen outlines a path to improved customer experiences and business growth.