Virtual Events

Todd Busler highlights finding your unique way to demonstrate the value of the problem you solve at scale. Busler also discusses navigating today’s crowded and highly competitive market in your GTM strategy. Key Points In today’s crowded markets, sales and marketing leaders need to prioritize the right accounts. Success is now a blend of a…

Bill Stathopoulos discusses the end of BDR with AI-powered cold email campaigns. Key Points Cold email has various applications such as generating revenue, fundraising, determining product/market fit, and gathering market feedback. One challenge that many small companies encounter is crafting the perfect cold email flow, sequence, and content. Identifying the right targets for a cold…

Kendall Matthews highlights using AI tools to get leads in today’s market. Key Points AI tools can be helpful in demand generation, but we shouldn’t rely on them entirely for creativity. Human beings have unique abilities, like understanding important events in our target companies and creating plans of action to engage with key individuals. When…

Patrick Tedjamula highlights using UGC to drive demand by showing real experiences to potential clients. Key Points Most sales and demand generation efforts often fail to connect with real people. Instead of delivering genuine experiences, they focus on telling stories, showcasing features, or recording videos of themselves. To create more authentic experiences, consider incorporating video…

Mason Cosby discusses how to launch your first playbook in 8 weeks. Cosby highlights the importance of ABM awareness programs by saying, “Nobody wants to run an ABM awareness program, but nobody can buy from you if they don’t know that you exist.” Key Points When building an ABM program, it’s common to prioritize technology.…

Lindsay Tjepkema discusses navigating content challenges and future trends. Tjepkema explains a successful content strategy by saying, “It should be fun and it should be creative… It’s like going into your kitchen and being like what ingredients do I already have and what can I make with it.” Key Points Many companies do not have…

Tara Pawlak highlights the power of precision and narrowing your reach by gaining a deep understanding of your customers. Key Points As a marketer, it’s valuable to make time to communicate with your customers. Work directly with the head of customer success or customer experience and let them know the type of customer you really…

Joe Martin discusses the importance of tracking core metrics and the need for consistency in any successful marketing strategy. Key Points Three core metrics are important for a marketer to track: marketing qualified leads, sales qualified leads, and pipeline or revenue. Customer quotes, reviews, and case studies are great for marketing campaigns and sales decks.…

Christian Kletzl discusses how to get every BDR to perform like your best BDR by utilizing signal-based prospecting. Key Points Prospecting in 2024 is more challenging than ever. We need to be more targeted and change our outbound approach. Instead of sending out generic messages to everyone, we need to be more precise. Signal-based prospecting…

Dani Woolf discusses navigating the trust barrier and building effective marketing strategies for skeptical IT buyers. Key Points Despite consistent year-over-year recommendations to conduct customer research, many marketers and sales professionals still don’t understand why IT buyers are skeptical. We need to stop pushing for attention and put our audiences first. It is essential to…