On-Demand Presentation

The Power of Precision and Narrowing Your Reach

Demand Gen Summit Spring 2024

Tara Pawlak highlights the power of precision and narrowing your reach by gaining a deep understanding of your customers.

Key Points

  • As a marketer, it's valuable to make time to communicate with your customers. Work directly with the head of customer success or customer experience and let them know the type of customer you really want to talk to.
  • People aren't interested in buying a platform; they're looking for a solution. It's crucial to engage with them on a personal level, understand their pain points, and provide a solution tailored to their needs.
  • Customer interviews can help you identify the most common customer use cases, allowing you to incorporate relatable stories from their industry or daily work into your interactions.
  • One of the challenges in purchasing a product is not fully understanding its functionality. By gaining a deep understanding of your customers, you can customize your messaging to meet their requirements.

About the Speaker:

Headshot of Tara Pawlak

Tara Pawlak

VP of Marketing

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Dan is the CEO of Numentum, a buyer experience consultancy that helps B2B organizations go to market faster, bigger, and more effectively. Dan has over 20 years of experience in B2B sales and marketing at companies including Sprinklr, Thomson Reuters, GE Capital, and more.

Check out the other presentations from the 2024 Demand Gen Summit!