On-Demand Presentation

Using AI Tools to Get Leads in Today’s Market

Demand Gen Summit Spring 2024

Kendall Matthews highlights using AI tools to get leads in today's market.

Key Points

  • AI tools can be helpful in demand generation, but we shouldn't rely on them entirely for creativity. Human beings have unique abilities, like understanding important events in our target companies and creating plans of action to engage with key individuals.
  • When developing a content strategy, it's important to consider many components. To prioritize these components, focus on your team. If you have the right team, prioritize video content and utilizing LinkedIn.
  • To maximize results with limited budget, review the different tools you have and consider their potential impact. It's beneficial to approach this evaluation as if a CEO is questioning your decisions.

About the Speaker:

Headshot of Kendall Matthews

Kendall Matthews

Former Head of Marketing

ElectroNeek company logo

Kendall is currently the AI Evangelist and Technology Advisor at Clarus Communications, a leading master distributor of Cloud, Data, Energy, Mobile, IP Phone Systems, and Voice Services. He helps businesses become happily involved with intelligent automation technology. He also has experience at ElectroNeek, ClearCall Solutions, DaySmart Appointments, and more.

Check out the other presentations from the 2024 Demand Gen Summit!