Patrick Tedjamula highlights using UGC to drive demand by showing real experiences to potential clients.
Key Points
- Most sales and demand generation efforts often fail to connect with real people. Instead of delivering genuine experiences, they focus on telling stories, showcasing features, or recording videos of themselves.
- To create more authentic experiences, consider incorporating video into your customer journey. Think about how you can introduce a video assessment and share it with potential customers before they make a purchase.
- Prospective buyers want to grasp the company culture, reputation, and the expected experience. Video is a quick and efficient way to convey this information.
About the Speaker:
Patrick Tedjamulia
Founder
Patrick is the Founder and Fractional CMO at VideoPeel, a #1 Video survey solution for employee engagement, customer feedback, and customer support. He has experience at Proctor and Gamble, General Mills, Google, and more. Patrick and his work have been featured in Fast Company Magazine, the Wall Street Journal, Business Insider, Fortune, Crunchbase, CBS News, ABC News, PRNEWS, etc.