Posts by Jenny Young

Listen to it on our podcast! Stream it on: Spotify Apple Streamcast Key Highlights The first 5 key points:  Pascal Finette: The past innovation appears flatter than it was, and the innovation moving forward seems steeper than it will be.  1) Prioritize owned vs. rented land, meaning leverage your opportunities.   2) Data is more…

Listen to it on our podcast! Stream it on: Spotify Apple Simplecast Key Highlights In GTP, t stands for transform, not creation. These tools are incredible at content transformation.   In some ways, it is more useful for data analysts than content creators  Every marketer needs to learn these tools, play with them, research them,…

Listen to it on our podcast! Stream it on: Spotify Apple Simplecast Key Highlights Customers expect companies to be well informed about their personalized information during an interaction. Personalization influences buyer behavior.  Personalization is used to create AI generated gift messages that correlate with the gift being sent.   Enhancing user experience is done through an…

Listen to it on our podcast! Stream it on: Spotify Apple Simplecast Key Highlights Generative Artificial Intelligence is machine learning used to generate content. It is based on a large language model  There has been a major data boom within the last year or two. What people used to have to get degrees for, they…

Listen to it on our podcast! Stream it on: Spotify Apple Simplecast Key Highlights Generative AI will help to generate top-of-funnel content, including social posts, emails, and short-form blog content.   High-value content, where you want to have unique or new perspectives, shouldn’t be AI-generated. AI’s data is being pulled from everything that already exists,…

Listen to it on our podcast! Stream it on: Spotify Apple Simplecast Key Highlights 51% of sales organizations will implement AI into their sales process within the next year.   For GTM teams, the perceived benefits of AI, when integrated into sales leadership, are automating seller activity, guiding winning behaviors, informing GTM teams of prioritized strategies,…

Listen to it on our podcast! Stream it on: Spotify Apple Simplecast Key Highlights AI conversation summaries allow generative AI to automatically summarize previous meetings, aiding sellers in preparing more efficiently for future meetings.   AI recap emails harness the capabilities of generative AI to transform recorded conversations with complete transcripts into draft recap emails.…

Listen to it on our podcast! Stream it on: Spotify Apple Simplecast Key Highlights Humans are the most important thing in sales. The problem with sending AI generated emails is that it is obvious to computers and human readers when something has been written by AI. Another issue with this ability to recognize AI generated…

Listen to it on our podcast! Stream it on: Spotify Apple Streamcast Key Highlights A company utilizes digital tickets/receipts for their transactions. Heavy industrials wait a month to get document with list of “ticket” for proof of payment  Clients can now upload pictures of their tickets, giving the driver’s name, date, time, price, load amount,…

Listen to it on our podcast! Stream it on: Spotify Apple Simplecast Key Highlights McKinsey research finds: Generative AI can give you “superpowers”. ChatGPT is a helpful general tool for writing emails, blog posts, messaging, etc.  Fireflies gives effortless meeting documentation that transcribes and summarizes meetings. Actionable insights leverage AI-generated insights from conversations to make…