The first 5 key points:
- Pascal Finette: The past innovation appears flatter than it was, and the innovation moving forward seems steeper than it will be.
- 1) Prioritize owned vs. rented land, meaning leverage your opportunities.
- 2) Data is more important than demand. If you are selling into a finite market, you should know who you’re selling to and your target market.
- 3) Ecosystems and relationships are currency. Understand who surrounds your customers. How do you surround your prospect in a value-added way?
- 4) Demand and brand are better balanced.
- 5) Buying committees are way more complicated.
Matt has spent more than 15 years in the world of marketing, business development and sales from a variety of organizations, vertical industries and company sizes. His career has focused on delivering measurable results for his employers and clients in the way of greater sales, revenue growth, product success and customer loyalty. Matt has held various positions at companies such as Microsoft, Weber Shandwick, Boeing, The Seattle Mariners, Market Leader and Verdiem. In 2007, matt founded Heinz Marketing to help clients focus their business on market and customer opportunities, then execute a plan to scale revenue and customer growth. Some of Matt's specialties are marketing, sales, demand generation, social media, public relations, brand management, business development, strategic management, customer experience, and strategy.