Account-Based Engagement Summit 2021
The Account-Based Engagement Summit 2021 is a chance for B2B leaders to learn from the industry’s top thought leaders how to effectively implement ABE.
Full-Funnel ABE
Full-funnel analysis of how and why account-based engagement is critical to a B2B go-to-market strategy.
ABE for Sales
ABE for Marketing
Geared towards marketing leaders to explain the how and the why of account-based marketing and how it works with a larger account-based engagement strategy.
Opening Keynotes
The Future of Account-Based Engagement with Latané Conant & Jon Miller
Latané Conant, CMO of 6sense, empowers marketing leaders with the technology to confidently lead their teams, company, and industry into the future.
Jon Miller is currently CMO and CPO at Demandbase. Previously, Jon was the CEO and Founder of Engagio (acquired by Demandbase) and was co-founder at Marketo.
Account-Based Marketing vs. Account-Based Engagement with Scott Rhodes
Scott Rhodes is Associate Director of Marketing/Sales/Pricing at Boston Consulting Group. At BCG, he has been the strategic lead for Fortune 100 clients solving revenue challenges using data to building intuitive customer experiences across the customer journey.
