Skip to content
GetSignals.ai
  • Product
    • Account Engagement
    • Email Management
    • Sales Prospecting
    • Live Chat
    • Chatbot
  • Pricing
  • Resources
    • Events
    • Research
    • Podcast
    • Blog
    • Case Studies
  • LOG IN
  • Book My Demo

How Intent Data Enhances ABE with Terry Arnold

August 23, 2021

Overview

Terry Arnold discusses how account-based marketing has evolved into a new way of using technology and data to become more relevant to customers.  

Speaker

Terry Arnold, VP of Marketing at True Influence, is passionate about integrated digital marketing and the application of digital solutions to drive customer engagement. He has over 25 years of experience in the development, execution, and management of integrated direct marketing programs. He is innovative and driven to create the results that his customers need to succeed. 

Quotes

Account-based engagement is not just one carefully planned deliberate message, it’s really about a carefully planned deliberate engagement, which happens over time. 

You can’t have engagement if you’re not relevant, and you’re speaking to them at a lens which makes sense to them. 

First party data is an asset, and people haven’t really been looking at it that way. It’s a fingerprint of your customer and your unique relationship with them. 

Key Points

Key Points 

  1. ABE is thinking ahead and taking that next step. It’s all about the evolution of marketing and making it better. 
  1. People pay attention to things that are relevant to them. Intent data can solve the challenge of being relevant. 
  1. First party data allows you to understand different lenses and can give you visibility into organizations that look like your existing customers, but you don’t own them yet.  

Signals_WordMark_White-TransparentBackground (2)

Product

Product Overview

Account Engagement

Email Management

Sales Prospecting

Live Chat

Chatbot

Resources

Events

Research

Podcast

Blog

Case Studies 

 

Company

About Us

Careers

News

 

Solutions

Lead Generation

Account-Based Marketing

B2B Website Visitor Tracking

Sales Prospecting

Conversational Marketing

© 2023 GetSignals.ai All Rights Reserved.

Privacy and Cookie Policy | Terms and Conditions