Selling in an Account-Based Engagement Environment with Tim Hughes
Overview
Tim Hughes discusses how strategic use of social media is a simple way to create connections and generate sales.
Speaker
Tim Hughes is the CEO of DLA ignite and author of “Social Selling – Techniques to Influence Buyers and Changemakers.” Hughes is the creator of one of the most advanced social selling programs that transforms the way that people think about and use their social media in sales.
Quotes
People are online to be social.
It’s not what you know, it’s what you do. That’s so critical for using social media strategically today.
If you are going to be running an account-based marketing process for success, you need to be connected to as many people as you can.
What we want to do in sales is find commonalities. Commonalities generate conversations. Conversations generate sales.
Key Points
Key Points
- Most of the world is on social media, so you must be using it
- Building relationships and having conversations on social media: reach people at scale, build relationships and trust at speed, people will vote for us
- ABC sales: Always Be Connecting
- Your ability to sell and influence gets bigger as you connect to more people