Tim Hughes, a renowned social media strategist, dives deep into the transformative power of strategic social media utilization, emphasizing how it serves as a multifaceted avenue to forge meaningful connections, foster brand loyalty, and ultimately drive sales growth. By exploring innovative tactics, dynamic content creation, and leveraging emerging platforms, Tim underscores that the potential for businesses to harness social media’s reach and influence is boundless, making it not just a simple way but a pivotal strategy for unlocking opportunities in the modern digital landscape. His insights illuminate a path where engagement, authenticity, and conversion converge, shaping a narrative where social media isn’t just a tool but a dynamic force that propels businesses toward sustainable success.
Tim Hughes is the CEO of DLA ignite and author of “Social Selling – Techniques to Influence Buyers and Changemakers.” Hughes is the creator of one of the most advanced social selling programs that transforms the way that people think about and use their social media in sales.
People are online to be social.
It’s not what you know, it’s what you do. That’s so critical for using social media strategically today.
If you are going to be running an account-based marketing process for success, you need to be connected to as many people as you can.
What we want to do in sales is find commonalities. Commonalities generate conversations. Conversations generate sales.
- Most of the world is on social media, so you must be using it
- Building relationships and having conversations on social media: reach people at scale, build relationships and trust at speed, people will vote for us
- ABC sales: Always Be Connecting
- Your ability to sell and influence gets bigger as you connect to more people