ABM: Using Data & Intelligent Action to Stop Stalking & Start Converting with Mark Maughan
Mark goes over how Domo analytics can be effectively used to track ABE with Victoria Loveless, Sr. Manager of ABM at Domo.
Mark Maughan is VP of Business Operations & Analytics at Domo. Prior to that, he was VP of Lien Resolution at Garretson Firm Resolution.
Hit each group with the data they need:
Sales rept: account intel
Sales leadership: accountability
Marketing leaders: performance & optimization
Intent data and good intentions aren’t enough
Don’t just stalk your prospects, find add value
Actively manage sales and marketing efforts by leveraging specified data for each group
Use a tool like Domo to manage these efforts