Scott outlines the LinkedIn strategy, specifically the profile, header, and about sections to get success.
Scott Clary is Sr. Director of Business Development, Grass Valley. He’s currently re-writing the B2B growth playbook, bringing innovative SaaS to market through Swift Products (a Grass Valley company). He’s also the host of “Success Story” Podcast, a podcast where he speaks to incredible people who have achieved success through trials, tribulations, wins and losses. He’s founder of ROI Overload, a community, newsletter & publication for growth focused operators, executives & entrepreneurs who share a love for growth, strategy, tech and business. He publishes tutorials, case studies, tools & tech, advice, industry trends, strategy tips and expert insights.
“Social selling is building a brand about who you are and what your business does, putting out education content that teaches people.”
Primary Benefits of Social Selling:
Reduced contact time: 39%
Increased number of leads: 33%
Deeper relationships with clients: 31%
Improved lead conversion rate: 24%
Shorter sales cycles: 14%
What is social selling?
- Create a professional brand that builds trust and shows you’re an active participant in your industry.
- Focus on the right prospects. Only 76% of buyers feel ready to have a social media conversation and indentifying prospects that meet your established criteria with LinkedIn has never been easier.
- Engage with insights. Position yourself as a subject matter expert by sharing relevant industry content, commenting on news alerts. Over 62% of B2B buyers respond to salespersons that connect with relevant insights and opportunities.
- Build trusted relationships. Build trust by sharing your perspectives. Have genuine conversations and focus on the needs of prospects first and selling second.
The Linkedin Funnel
Awareness (headline, profile photo, cover photo)
Information &consideration (summary, experience)
Decision (CTA or desired result)