DGS Spring 2023

Key Highlights Generative AI will help to generate top of funnel content including social posts, emails and short form blog content.   High value content, where you want to have unique or new perspectives shouldn’t be AI generated because the data that AI uses is being pulled from everything that already exists, so the content…

Key Highlights When trying to look at your metrics critically and create a game plan, start from a place of curiosity and don’t include judgement. Let go of your assumptions.  Create a report of the reasons for opportunities lost in the previous quarter. Look for trends and changes over time and compare percentages.  How do…

Key Highlights There has been an explosion of tools and different solutions to support salespeople in the last few months.  Speech to text AI can be used for voicemails and in the future, there is a possibility of AI talking to people.  Sales, business development and marketing are really about connecting to people, which will…

Key Highlights Buyers are starting to make evidence-based decisions rather than trust-based decisions and they want to see your product before making a decision.  We know that buyers today want a personal buying experience and a great way to start them off with a personal experience is letting them choose how they engage with your…

Key Highlights Define what ABM means to you and how it aligns with you.  Before you start, create a dashboard, understand what success looks like and what you are defining as your success metrics. Write them down and make sure you’re able to measure them.  Use a host of data inputs to inform you whether…

Key Highlights Begin by starting with the evaluation of existing Google Analytics 3 goals and events.   Document the triggers that send the data into the systems.  Create Mapping techniques for Google Analytics 3 and how it will converge into Google Analytics 4.   Examine HTML and CSS structures to find out what can be used for…

Key Highlights You want to personalize your message, use messaging that speaks your customers language. Use shared insights from all teams and use a single source of truth via shared systems.  You can personalize the message based off the stage of the sale cycle your customer is at or based off persona.   As you…

Key Highlights Key principles in building partnerships include identifying companies where you have similar values.  Find out the best way to manage everything that is on your books and find out the logistics and planning when balancing your own needs and your partner’s needs.  You must pay close attention to what that relationship will be…

Key Highlights Goals of the framework include assessing current efforts, having a consistent and holistic plan, pipeline to scale and identify actionable recommendations.  You have to be coming up with something new or iterating and introducing something original to be a thought leader. You also have to build that trust externally and share your information…

Key Highlights You can create more precision in content by being very explicit about who that content is targeted to.  Inform the prompt with descriptive language specific to persona, personality, audience and length.  Take a commanding authoritative voice with ChatGPT to ensure that it completes the task given.  Be aware that ChatGPT can hallucinate when…