Demand Gen Summit Fall 2023

Listen to it on our Podcast! Stream it on: Spotify Apple Simplecast Key Highlights Leaders succeeding in B2B software marketing prioritize brand messaging and distribution.  Work with sales and product teams to understand current enterprise customers and integrate this knowledge into marketing copy to resonate more effectively with the target audience.   Many marketing leaders still…

Listen to it on our Podcast! Stream it on: Spotify Apple Simplecast Key Highlights Understand consumer behavior as a foundational aspect of marketing. Recognizing the multifaceted approach to consumer interactions in the marketplace is crucial for marketers effectively communicating with their clients.   In today’s data-rich environment leveraging data for personalization, targeting, and understanding customer demographics,…

Listen to it on our Podcast! Stream it on: Spotify Apple Simplecast Key Highlights Ensure the money you spend on marketing helps your company grow. It’s important to look at how much you’re spending and how much it’s helping. Use unique methods like multi-touch attributions to determine which parts of your marketing work best.  …

Listen to it on our Podcast! Stream it on: Spotify Apple Simplecast Key Highlights There is a need for marketing professionals to prove their impact and measure their performance, demonstrating the value of marketing efforts to the overall business. The significance of using customers’ behavioral data is a valuable resource for understanding and responding to…

Listen to it on our Podcast! Stream it on: Spotify Apple Simplecast Key Highlights The importance of data-driven decision-making is increasing. Organizations must differentiate themselves by providing unique data-backed perspectives in boardrooms.  Leaders must articulate a clear and compelling vision for their organization. This vision should guide decisions and help avoid distractions, focusing on activities…

Listen to it on our Podcast! Stream it on: Spotify Apple Simplecast Key Highlights The buyer’s journey has significantly evolved, shifting from face-to-face interactions to online and virtual hybrid experiences. Change necessitates a different approach to engaging and connecting with potential customers.   By 2025, 80% of B2B sales interactions will happen in digital channels, highlighting…

Listen to it on our Podcast! Stream it on: Spotify Apple Simplecast Key Highlights The buying process in B2B environments has dramatically changed, becoming more consumer centric. Sales and marketing teams will then need to adapt their strategies accordingly.   The digital age has introduced new efficiencies in sales processes, allowing for better measurement, management, and…

Listen to it on our Podcast! Stream it on: Spotify Apple Simplecast Key Highlights ABM’s success hinges on collaboration across the sales organization, including roles from sales VPs to inside reps. ABM requires team-wide commitment and alignment for effective execution. Content is a significant part of ABM, catering to various buyer types.    Securing top-level executive…

Listen to it on our Podcast! Stream it on: Spotify Apple Simplecast Key Highlights With millions of sales managers, standing out is crucial, and simply labeling oneself as a thought leader is not enough. Hughes introduces the concept of gestalt thinking, which involves forming patterns and distinguishing oneself in a crowded space.   The shift toward…

Listen to it on our Podcast! Stream it on: Spotify Apple Simplecast Key Highlights Because sales teams have such little time to sell, it highlights the growing need for efficient sales strategies and tools to maximize the effectiveness of this limited time.   There’s a growing consensus that traditional mass market outreach methods are failing…