Demand Gen Summit Spring 2021
Anthony Blatner | LinkedIn Ads Quickstart | Demand Gen Summit 2021
Overview Anthony, a recognized authority in LinkedIn advertising, brings his extensive expertise as he outlines his top-tier tips and presents compelling use cases that highlight the potential of LinkedIn as a tool for precision targeting of specific roles within an organization. Drawing from his experience, Anthony delves into practical implementation strategies, shares success stories, and…
Read MoreShawn Elledge | The Road Map to Driving Demand
Overview Shawn goes through responses to many common challenges of lead generation strategies, such as email marketing, sales automation, and ABM to find the best road map to driving demand. Speaker As Founder & CEO of SalesRocket, Shawn has developed deep expertise in B2B Demand Generation, Lead Generation and Direct Marketing including Database Marketing, Email Marketing,…
Read MoreDarryl Praill | Sales and Marketing Alignment Done Right
Overview Darryl, with a background in sales, marketing, and revenue, explains 10 key steps to aligning your sales and marketing which can increase your overall revenue by 30%+. Speaker Darryl, CRO of VanillaSoft, is a veteran Vice President of Marketing, an occasional Vice President of Sales, and often a Vice President of Sales and Marketing.…
Read MoreSunniya Saleem | How to Accelerate Mid-funnel Demand | Demand Gen Summit Spring 2021
Home » Virtual Events » Demand Gen Summit Spring 2021 » Page 2 Reading Time: 3 minutes Starting and running a thriving Saas business is so much more than just having the technology and building some software with a few unique features. So, how do you achieve success with your Saas company? In a recent podcast on Digital Conversations…
Read MoreOpening is the New Closing
Overview Peter runs through the new sales funnel, explaining how focusing on the customers’ perspective generates better results. Speaker Peter’s business, Peter Strohkorb Advisory – “More Sales, Faster” has helped clients win more sales, faster. He worked for 10 years’ owning and running several startups and another 20+ years’ in sales and marketing leadership roles in multinational technology corporations like…
Read MoreBrandon Bornancin | Writing the Perfect Sales Pitch
Overview Brandon outlines the 6 essential elements of a successful sales pitch. He emphasizes focusing on the prospect, complimenting them, and adapting your product to their needs. Speaker Brandon is CEO & Founder of Seamless.AI, #1 best-selling author of 10+ books, a serial salesperson (sold over $100M in sales), eight-figure entrepreneur (2x), and motivational speaker who…
Read MoreLianna Kinard | How Empathy is Essential to Marketing
Overview Lianna, a marketing luminary, draws from her extensive experience to impart a crucial lesson gleaned from the pandemic: the paramount significance of deploying empathy in your marketing strategies to establish a deeper and more resonant connection with your customers. She not only elucidates the importance of empathy but also offers concrete strategies, real-world anecdotes,…
Read MoreJon Miller | Account-Based Experience: A look at the future of ABM and B2B go-to-market
Overview Jon outlines the how and Account-based experience is a go-to-market strategy that uses data and insights to orchestrate relevant, trusted marketing and sales actions throughout the B2B customer lifecycle. Speaker Jon is a marketing entrepreneur and thought leader. He is currently the Chief Marketing and Product Officer at Demandbase, the leading account-based marketing platform. Previously, Jon…
Read MoreShane Murphy | How to Supercharge Your Sales Funnel with “Pipeline Plays”
Overview Shane explains the ways marketing has fundamentally changed and how automatically sent out “pipeline plays” can revolutionize your strategy. Speaker Murphy-Reuter is Chief Marketing Officer at ZoomInfo. He comes to ZoomInfo with years of executive experience at companies selling data-powered software for go-to-market teams. Prior to ZoomInfo, he served as Senior VP of Global Marketing at Intercom, the…
Read MoreBuyer-Centric Strategy
Overview Hugh outlines the buyers’ journey step by step and goes through the steps needed to have sales and marketing aligned on a truly buyer-centric strategy. Speaker Hugh has proven his belief in a buyer-centric approach by successfully leading literally hundreds of marketing growth projects in six continents. He has trained thousands of B2B marketers…
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