Posts by Pete Ketchum
The 5 Secrets to Revenue Marketing Success
B2B marketers are always focused on one word—revenue. How can you achieve revenue marketing success? Revenue is the primary metric used to measure the success of B2B marketers. On average, 55% of B2B marketers are expected to initiate 30% new pipeline. As a marketer, what systems do you have in place to drive revenue? You…
Read MoreWrap-Up: Demand Gen Summit Spring 2021
The last Demand Gen Summit Spring was on April 28, 2021. The focus of this event was driving, engaging, and closing demand. It was chock-full of amazing insights about how to get site visitors into your funnel, what customer engagement tools you should be using, and how to accelerate the sales cycle. There were 3400+…
Read MoreSuaad Sait | The Modern Saas Sales Leader Needs to be a Full Funnel Leader
Overview Suaad Sait of XANT presents attributes that the Modern Sales Leader must have including focusing on the full funnel. Speaker Suaad is President of Growth at XANT. As a high tech industry senior executive, Suaad has played leadership roles at high growth software and cloud technology companies driving value creation of over $15B. Most recently, Suaad was the EVP, Products & Markets…
Read MoreScott Logan | How to Get the Meeting | Demand Gen Summit
Overview Scott dives deep into the innovative calendar-first approach, meticulously unveiling both its intricacies and the compelling rationale behind its effectiveness. With a keen focus on the “how” and “why,” he elucidates the step-by-step process of implementing this groundbreaking strategy, emphasizing its transformative potential for engaging and nurturing qualified leads. By exploring the nuances of…
Read MoreAre you Fishing in the Right Pond? | Laura Patterson | ChatFunnels Demand Gen Summit 2021
Overview Laura fully explains the why and how of identifying, understanding, and marketing to audiences. Speaker As president of VisionEdge Marketing, Inc., Laura is an expert in a customer-centric data-to-insights performance management approach to growth. Her specialties include customer onboarding, driving actionable insights from data, developing marketing metrics frameworks, and producing relevant marketing dashboards. Quotes “We don’t market to buckets…
Read MoreDavid Dulany | The New GTM Organization | ChatFunnels Demand Gen Summit 2021
Overview David takes a comprehensive approach to elucidating the innovative Go-to-Market organization strategy, delving into key aspects such as demand creation, demand conversion, and demand fulfillment. By meticulously exploring each facet of this strategy, he provides invaluable insights that enable businesses to navigate the evolving marketplace successfully and achieve their growth objectives. David’s expertise in…
Read MoreDon Simpson | Turn your Anonymous Website Visitors into Revenue
Overview Don delves into one of the most pressing issues for marketers- how to identify your website visitors and their intent. Speaker We have pioneered the use of customer engagement to drive revenue for global brands for 3 decades. First in building call centers and inside sales operations, then leading in the use of live sales…
Read MoreKate Adams | Where’s the H(uman) in B2B? | ChatFunnels Demand Gen Summit 2021
Home » Archives for Pete Ketchum » Page 21 Reading Time: 3 minutes Starting and running a thriving Saas business is so much more than just having the technology and building some software with a few unique features. So, how do you achieve success with your Saas company? In a recent podcast on Digital Conversations with Billy Bateman, Mr.…
Read MoreMarty Hamilton | From B2B/B2C to B2Me: How Engagement Educates and Leads to Better Outcomes
Home » Archives for Pete Ketchum » Page 21 Reading Time: 3 minutes Starting and running a thriving Saas business is so much more than just having the technology and building some software with a few unique features. So, how do you achieve success with your Saas company? In a recent podcast on Digital Conversations with Billy Bateman, Mr. Saas…
Read MoreIn it to Win It: Tips for Deal Acceleration and Helping Sales
Overview Heidi goes through the process of optimizing every step of the funnel, including aligning on fundamentals, prioritizing and understanding accounts, and acting and driving results. Speaker Heidi is an industry- respected leader in SaaS marketing. She is CMO at Tealium, former CMO at Engagio (acquired by Demandbase), and former GVP Global Marketing at Marketo, an Adobe company.…
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