Posts by Eliza Nemelka
Driving Digital Growth: Strategies for B2B Sales and Marketing Success
At the virtual RevTech Summit, keynote speaker Henry Schuck, CEO of ZoomInfo, and Dave Elkington, Founder of InsideSales, discussed the value of good data in your CRM, how to navigate the current challenging software selling environment, the importance of prioritizing generative AI, and how to execute it effectively. Changing Landscape: Sales, marketing, and RevOps…
Read MoreUsing Data to Align Sales and Marketing
Keynote speakers Kelly Hopping, Chief Marketing Officer, and John Eitel, Chief Sales Officer at Demandbase, shared insight on aligning sales and marketing efforts at the virtual Demand Gen Summit Fall 2023. The keynote highlighted the leading challenges companies face regarding alignment and provided a roadmap for successfully navigating and optimizing the harmonization of these two…
Read MoreUnleashing the Power of AI: Enhance Your B2B Business in an Everchanging Environment
At The Demand Gen Summit virtual event, keynote speakers Godard Abel, Co-founder and CEO of G2; Gabe Rogol, CEO of Demandbase; and Kris Rudeegraap, CEO of Sendoso, took part in a round table discussion hosted by Founder of InsideSales and Signals Dave Elkington. They discussed how the world of sales and marketing is being reinvented…
Read More5 Data-Driven Changes: Turn Metrics From Scary to Celebratory
Key Highlights When trying to look at your metrics critically and create a game plan, start from a place of curiosity and don’t include judgement. Let go of your assumptions. Create a report of the reasons for opportunities lost in the previous quarter. Look for trends and changes over time and compare percentages. How do…
Read MoreGrow 27% faster with Sales and Marketing Alignment
Key Highlights You want to personalize your message, use messaging that speaks your customers language. Use shared insights from all teams and use a single source of truth via shared systems. You can personalize the message based off the stage of the sale cycle your customer is at or based off persona. As you…
Read MorePicking Partners: Where To Start, And How To Optimize
Key Highlights Key principles in building partnerships include identifying companies where you have similar values. Find out the best way to manage everything that is on your books and find out the logistics and planning when balancing your own needs and your partner’s needs. You must pay close attention to what that relationship will be…
Read MoreBuild Trust Through Thought Leadership
Key Highlights Goals of the framework include assessing current efforts, having a consistent and holistic plan, pipeline to scale and identify actionable recommendations. You have to be coming up with something new or iterating and introducing something original to be a thought leader. You also have to build that trust externally and share your information…
Read MoreThree Ways to Leverage ChatGPT for Sales and Marketing
Key Highlights You can create more precision in content by being very explicit about who that content is targeted to. Inform the prompt with descriptive language specific to persona, personality, audience and length. Take a commanding authoritative voice with ChatGPT to ensure that it completes the task given. Be aware that ChatGPT can hallucinate when…
Read MoreFrom Handoff to ‘Orchestrated Team’ the Partnership between Sales and Marketing
Key Highlights You have to align on goals and outcomes, communicate often, measure regularly and celebrate together. When the sales team is aware of marketing campaigns, they feel more empowered as an organization. Using shared metrics and dashboards creates a common language of what is important to both teams and creates a place where…
Read MoreB2B- Gain Your Customers Trust in 7 Seconds
Key Highlights A B2B decision will be made based on trusting one of the sellers to be on their side. You need to believe in the value of your product. In a cold or follow-up call, the product is the discovery meeting, an opportunity to find out if there is a reason to move forward. …
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