Posts by Eliza Nemelka

Key Highlights In your first 30 days audit to figure out what content is worth saving and repurposing.  Not developing an effective referral program and a champion program is a huge miss because there are clear champions in the customer base of every company.  Podcasting is one of the best ways to get people out…

Key Highlights There must be communication and acceptance that both teams can work on the same thing.   Identify who owns nurturing, when sales should step in, when marketing steps out, who is responsible for email creation, and who is the target audience and ICP.  Who gets the credit? Attribution can distract from the right questions.…

Key Highlights If you are cocreating content with your partners and customers, you are already getting faster results than creating content all by yourself.   If the benefit you are driving is not attainable, it isn’t desirable. Focus on the new customers. Their messaging is fresh and focused on pain point resolution.   Audiences at an event…