Posts by Marketing
Metaverse Marketing – What Every Post-Pandemic Marketer Needs to Know
Overview In this candid conversation about the state of marketing, David and Billy go over ways that marketing tactics are shifting to the digital world. They focus on creating user experience that mimic the real life intimacy of buying something in a store. They touched on the recent hiring problem, the best ways to build…
Read MoreWhat is Buyer Enablement? With Josh Fedie
Overview In this insightful presentation, Josh Fedie goes over a variety of effective strategies that companies can employ to proactively assist customers in overcoming the numerous barriers that often impede their purchasing decisions. This ultimately leads to a significant enhancement in conversion rates, a positive outcome that not only benefits companies but also fosters a…
Read MoreThe State of MarTech – Too Many Tools, Too Few Results
Overview In this presentation, Eric Stockton talks about how to unite the marketing and sales stack to enable the acquisition of clean, usable intel about customers. He also talks about how marketing and sales alignment can be achieved through a holistic view of channels. He then details why marketers should focus less on attribution and…
Read MoreThe Ultimate Guide For MQL And SQL
The organization of data in a business is valuable in increasing productivity. Understanding what MQL, SQL, and normal leads allow you to prioritize your time and resources. In order to create this organization, it is essential to properly categorize and define your leads. In doing so, you will be able to more easily identify which…
Read MoreWhat Is Intent Data? | Everything To Know
Data is essential in successful B2B sales and marketing. Not only does good data help you reach the right people, but it will help improve your ROI and increase sales. However, having good data is useless if you don’t know how to strategically take advantage of it. What will set you apart from other B2B…
Read MoreTactics and Strategies for Team, Social, and Executive Selling
Overview Kris Rudeegraap outlines the best strategies in team, social and executive selling. He shares his experiences from working at Sendoso and offers suggestions for success. Guest Kris Rudeegraap is the CEO and co-founder of Sendoso, the leading Sending Platform that helps companies stand out by giving them new ways to engage with customers throughout the buyer’s journey. Reference iTunes SimpleCast Intro Billy Bateman…
Read MoreTips for Effectively Customizing the User Experience with Chatbots
Consumers love customization. Whether it is a customized pair of shoes or a perfectly tailored suit, personalized products make customers happy. Customization increases customer satisfaction, trust, and loyalty toward the service provider. Customization is a concept that is becoming more prevalent, especially in the digital world. We are moving away from broad experiences and toward…
Read MoreA/B Testing 101: Your Beginners Guide
Having a good business webpage is essential in creating a quality impression for your company. Your page may even be the first impression a potential customer has of the product. Each page should be strategically designed, easy to use, and should provide relevant content for the user. However, when designing a webpage, the options are…
Read MoreTaking a Look at the Bright Side of the Dark Funnel
Understanding your customer’s buyer journey is essential in creating a targeted marketing campaign that effectively delivers results. The buyer’s journey is a path to purchase that includes several stages that are influenced by many outside sources. Advances in technology and increased methods of communication have allowed potential prospects to learn about your product and form…
Read MoreMicro-ABM and Other Strategies Used in Sales and Marketing
Overview Katie Dunn outlines how a small team can implement ABM while involving sales in the process. She also dives into what a successful micro-ABM campaign looks like. Guest Katie Dunn is a Demand Generation Marketing Manager at RollWorks. She is a San Francicso native and has been working in tech for the last five years. Her demand generation role includes virtual…
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