Posts Tagged ‘b2b’
Revolutionizing Demand Gen with AI: ICP Insights from Lauren McCormack
Summary Lauren McCormack, Vice President of Revenue Pulse, brings to the 2023 AI Revenue Summit, a wealth of experience in MorTech, robots, ICP, and AI. With two decades of marketing expertise and a passion for innovation, McCormack delves into the intricacies of building a robust digital demand generation engine through ICP’s, emphasizing the transformative power of…
Read MoreAI in B2B Content Marketing: From Creation to Conversion with Mariah West and Katie Dematteis
Summary At the 2023 AI Revenue Summit, Kelly Lindenow, the senior managing editor of Demand General Report, moderates a riveting discussion on the transformative potential of AI in B2B content marketing. Joined by B2B marketing experts Mariah West and Katie Dematteis, the trio delves into the nuances of AI assisted content creation, its advantages, challenges,…
Read MoreNavigating the Future of Marketing: Embracing Change and Innovation
Summary In the ever-evolving world of marketing, the future often seems both exciting and daunting. At the 2023 AI Revenue Summit, Matt Heinz delves into the transformative shifts expected in the marketing landscape in the coming years. With a blend of foresight and practicality, Heinz provides a roadmap for marketers to prepare for and capitalize…
Read MoreRevolutionizing Revenue with AI: Illuminating Industrial Blind Spots with Sarah Tamilarasan
Summary At the 2023 AI Revenue Summit, Sarah Tamilarasan, CEO and cofounder of Soto OG, takes the audience on a journey through the transformative power of AI in the heavy industrials sector at the AI Revenue Summit 2023. With a focus on leveraging real-time data to drive impactful metrics such as cash flow, Tamilarasan showcases…
Read MoreRevolutionizing Sales with AI and Personalization: Insights from Katie Penner
Summary At the 2023 AI Revenue Summit, Katie Penner, the head of sales development strategy and enablement at Sendoso, offers a captivating exploration into the transformative power of AI in sales and personalization. With a unique blend of hands-on experience and forward-thinking vision, Penner sheds light on how AI is not just a tool but…
Read MoreThe DoubleEdged Sword of AI in Sales Outreach: A Critical Analysis by Will Aitkin
Summary Will Aitkin, a prominent voice in the sales and marketing domain, delves into the growing trend of using generative AI for sales outreach at the AI Revenue Summit 2023. While the allure of automating mass emails is tempting, Aitkin critically examines the potential pitfalls and the importance of human touch in sales communications. Key…
Read MoreGTM Strategies Powered by AI: Insights from Udi Ledergor and Dan Morgese
Summary In the dynamic sales arena, AI is pivotal. At the 2023 AI Revenue Summit, Udi Ledergor and Dan Morgese from Gong provide a concise overview of AI’s role in reshaping go-to-market (GTM) strategies, emphasizing its undeniable benefits. Key Points 1. AI’s Growing Role in Sales: 25% of sales professionals use AI, with another 26%…
Read MoreHippo Highway: Steering ChatGPT – Navigating the Power of ChatGPT for B2B Marketing
Summary In the rapidly evolving world of AI, understanding the nuances and capabilities of tools like ChatGPT is paramount for B2B marketers. At the 2023 AI Revenue Summit, Steve Eror, Dan Baird, and Jordan Crawford explored the intricacies of ChatGPT, offering a tactical guide to harnessing its potential for crafting compelling subject lines and devising…
Read MoreWhat Is Actionable Intelligence?
“To me, data is just points of information. There’s bunches of it, and you can get choked and die from it. But, if you can make sense out of it, then you have intelligence.” -Bob Samuels In a recent episode of Digital Conversations with Billy Bateman, Bob Samuels – co-founder of TechConnectr – shared his…
Read MoreWhat Is Intent Data? | Everything To Know
Data is essential in successful B2B sales and marketing. Not only does good data help you reach the right people, but it will help improve your ROI and increase sales. However, having good data is useless if you don’t know how to strategically take advantage of it. What will set you apart from other B2B…
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