The DoubleEdged Sword of AI in Sales Outreach: A Critical Analysis by Will Aitkin

Summary Will Aitkin, a prominent voice in the sales and marketing domain, delves into the growing trend of using generative AI for sales outreach at the AI Revenue Summit 2023. While the allure of automating mass emails is tempting, Aitkin critically examines the potential pitfalls and the importance of human touch in sales communications. Key…

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GTM Strategies Powered by AI: Insights from Udi Ledergor and Dan Morgese

Summary In the dynamic sales arena, AI is pivotal. At the 2023 AI Revenue Summit, Udi Ledergor and Dan Morgese from Gong provide a concise overview of AI’s role in reshaping go-to-market (GTM) strategies, emphasizing its undeniable benefits. Key Points 1. AI’s Growing Role in Sales: 25% of sales professionals use AI, with another 26%…

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Don Simpson | Turn your Anonymous Website Visitors into Revenue

Don Simpson turn your anonymous website visitors into revenue

Overview Don delves into one of the most pressing issues for marketers- how to identify your website visitors and their intent.   Speaker We have pioneered the use of customer engagement to drive revenue for global brands for 3 decades. First in building call centers and inside sales operations, then leading in the use of live sales…

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Brian Giese | AI in the B2B World | Demand Gen Summit

brian giese ai in the b2b world contact data

Home » ai » Page 3 Reading Time: 3 minutes Starting and running a thriving Saas business is so much more than just having the technology and building some software with a few unique features. So, how do you achieve success with your Saas company? In a recent podcast on Digital Conversations with Billy Bateman, Mr. Saas himself, Stewart Marshall, breaks…

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