The Latest Trends In Marketing Analytics From RevTech 2023

Marketing analytics is an important part of success in the B2B industry, and the RevTech Summit was a great opportunity to learn more about the latest trends in marketing analytics. The Summit featured presentations by Tracy Kraft, Jon Russo, Logan Malory, Jonathan Kennedy, and Nicole Goldstein who shared their insights on marketing analytics, supporting your revenue teams, and how to improve productivity and efficiency. With these experts’ advice in mind, businesses have the potential to revolutionize their B2B marketing strategies with effective data-driven decisions that will take them far into the future. 

Maximizing B2B Marketing Productivity Through Marketing Analytics

Tracy Kraft, VP of Global Revenue Marketing at Demandbase shared insights at the 2023 Revtech summit. Her presentation emphasized the significance of marketing analytics tools and data for improving B2B marketing productivity. She stressed that a strong foundation for revenue marketing analytics requires a seamless integration of tools, data, and communication. Tracy advised, “When setting up or optimizing your revenue marketing analytics foundation, it’s crucial to ensure that there is a smooth interaction between your tools, data, and communication.” This implies that businesses should leverage their existing resources to achieve maximum potential for success with B2B marketing strategies. By implementing Tracy’s recommendations, organizations can leverage the powerful synergy of data-driven decisions and maximize the opportunities of B2B marketing.

How To Improve B2B Marketing Productivity

Jon Russo, founded and CMO of B2B Fusion joined Signals as another speaker at the RevTech Summit. His presentation focused on how to improve B2B marketing productivity. He suggested that businesses should present action-based insights in a scalable and repeatable way. According to Jon “to really improve productivity, you have to present action-based insights in a scalable, repeatable way.” This means that companies need to be able to effectively deliver data-driven decisions with consistent results over time. By focusing on the scalability and repetition of their B2B marketing analytics strategies, businesses can ensure they are consistently delivering meaningful insights needed for success. With this powerful combination of tools and data at their disposal, businesses are well-positioned for long-term growth in B2B marketing analytics services. 

Supporting Your Revenue Teams In 2023

Motivosity, a B2B marketing analytics company, was represented at the RevTech Summit by its Vice President of Marketing, Logan Mallory. In his presentation, he shared his insights on how companies can support their revenue teams by setting up a revenue marketing analytics foundation. According to Logan, “if you want to make sure that your revenue-driving teams are successful in 2023, you’re going to have a few things you’re going to have to work around.” The current recession has been difficult for many businesses, but according to Logan, RevOps teams can help them weather the storm. By supporting their company’s revenue-generating activities, RevOps teams can keep businesses stay afloat during tough economic times.

How RevOps Team Can Improve Productivity and Efficiency 

In addition to providing support, RevOps teams can also offer advice on how to improve productivity and efficiency. For example, they may suggest ways to streamline processes or eliminate unnecessary steps. RevOps teams can also provide guidance on how to best use existing resources. By following these tips, businesses can not only improve their productivity and efficiency but also save money. 

Logan shared insights into creating positive community cultures to help uplift the overall productivity of the workplace. Motivosity’s research has shown that companies with a strong, positive communal culture see a 4X increase in revenue growth. 

Using B2B Marketing Analytics To Increase Conversions

In the fast-paced world of B2B sales, data-driven decision-making is more important than ever. The ability to quickly analyze large sets of data and turn insights into action can mean the difference between success and failure.

During the Revtech summit, Jonathan Kennedy, the VP of Sales, and Nicole Goldstein, the VP of Operations at SimplyDIRECT, provided valuable insights on how businesses can leverage data research to boost sales. They emphasized the significance of personalized targeting and understanding the specific pain points of each prospect, stating that “You need to not only get the account right, but also the contact in the account right. Take time to research their specific pain within the organization.” This underlines the importance of research and the need for businesses to tailor their approach to each potential customer to increase the chances of a successful sale.

To achieve this level of personalization and data analysis, businesses are turning to B2B analytics trends. By utilizing advanced analytics tools, businesses can streamline their funnel and increase conversions by up to 300%.

B2B analytics trends are essential for businesses looking to stay competitive and achieve success in today’s market. By leveraging the power of advanced analytics tools, businesses can personalize their targeting, streamline their funnel, and ultimately drive greater conversions and revenue.

Check Out The RevTech Summit 2023

As we wrap up the 2023 RevTech Summit, we were privileged to gain insights from some of the leading experts in marketing and sales. If you were unable to attend the event, don’t worry – all the presentations are now available on, so you can catch up at your convenience.


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