Posts by Marketing
How to Optimize your B2B Funnel with 5 Tools- Jim Huffman
Overview Jim Huffman goes over five tools that he has used to generate more revenue from the B2B funnels of some top organizations in the tech space. He talks about what tools to use, how he has seen success with them, and where to get started. Speaker Jim Huffman is the CEO of GrowthHit, a…
Read More$1M Question – How the F*$k Do You Activate Your Intent Data?
Overview In this presentation, Jason Widup summarizes the distinct types of intent data and where each one comes from. He then shows viewers ways that they can improve their data activation strategies. Intent data is a powerful tool when used correctly and this presentation will help those who wish to use intent data effectively. Speaker…
Read MoreGoing Beyond Vanity Metrics- Mike Burroughs
Overview Vanity metrics make you look good to others, but often do not help you improve your organization. In this presentation, Mike Burroughs dives deep into different common metrics that companies adopt. He talks about which are the most effective and which are just vanity metrics. Mike also talks about where organizations go wrong with…
Read MoreUsing Automation & Testing to Scale Direct Outreach- Kyle Self
Overview In this presentation, Kyle Self talks about how he used automation and rapid testing to plan out his selling process and to promote growth within his organization. He talks about tactics that companies can use to launch a new product, better understand an audience, and how to position a product effectively. Speaker Kyle Self…
Read MorePowering Up Sales & Marketing with RPA- Nicholas Peddle
Overview Automation is key, but how can you take your automation beyond what is already in place? In this presentation, Nicholas Peddle talks about how to improve marketing automation with robotic process automation. Speaker Nicholas Peddle is a Demand Gen Manager and the Interim Head of Marketing at Robocorp. In these positions, Nicholas drives growth…
Read MoreThe Buyer Journey Framework- Tony Yang
Overview Tony Yang talks about how the buyer’s journey is outlined. He talks about the various stages of the buyer’s journey and the different frameworks that have been developed over time. He also points out the differences between the marketing/sales funnel and the buyer’s journey framework. Speaker Tony Yang is a deeply experienced marketing leader…
Read MoreUpgrading The Parameters that Define Your Ideal Client
Overview In consulting, when your clients grow, so does your company. In this presentation, James Thomson goes over ways to enable your clients and give them the tools to grow. He goes over ideal client parameters that will help companies choose the best clients to bring in. Speaker James Thomson is a partner at Buy…
Read MoreMetadata: The Unsung Hero of Data Analytics- Brad Smith
Overview Data is extremely important for organizations. If data doesn’t align between departments in an organization, something needs to change. In his presentation, Brad Smith talks about metadata, tech stacks, and aligning within an organization to improve efficiency. Speaker Brad Smith is the co-founder and CEO of Sonar Software, a company that enables teams to…
Read MoreThe ‘Must Have’ Tools in your Sales Stack for Success- Kevin Dorsey
Overview Kevin Dorsey talks about the tools that are available for sales and marketing teams to use. He talks about some of the most important categories of tools that will add to sales success. Technology makes sales processes easier for all who are involved, and Kevin recommends ways to implement these tools. Speaker Kevin Dorsey…
Read MoreThe Future of Revenue Technology- Brandon Bornancin
Overview In this presentation, Brandon Bornancin talks about the best ways to work to leverage the future of revenue technology. He encourages listeners to do whatever it takes to ensure success. He talks about the steps that he followed to see impressive growth in a short time period. Speaker Brandon Bornancin is the #1 best-selling…
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