Posts by Marketing
Driving Digital Growth: Strategies for B2B Sales and Marketing Success
At the virtual RevTech Summit, keynote speaker Henry Schuck, CEO of ZoomInfo, and Dave Elkington, Founder of InsideSales, discussed the value of good data in your CRM, how to navigate the current challenging software selling environment, the importance of prioritizing generative AI, and how to execute it effectively. Changing Landscape: Sales, marketing, and RevOps…
Read MoreAccount-Based Engagement 101: A Beginners Guide
In today’s rapidly evolving B2B landscape, traditional lead-based marketing is gradually giving way to more targeted strategies. Among these, Account-Based Engagement (ABE) stands out as a promising approach, emphasizing personalized marketing efforts tailored to specific accounts’ needs. ABE is not just about marketing; it’s a holistic strategy that requires the collaboration of sales, marketing, and…
Read MoreUsing Data to Align Sales and Marketing
Keynote speakers Kelly Hopping, Chief Marketing Officer, and John Eitel, Chief Sales Officer at Demandbase, shared insight on aligning sales and marketing efforts at the virtual Demand Gen Summit Fall 2023. The keynote highlighted the leading challenges companies face regarding alignment and provided a roadmap for successfully navigating and optimizing the harmonization of these two…
Read MoreSignals To Host AI Revenue Summit; A B2B Leadership Virtual Event
Signals to host Annual AI Revenue Summit, a FREE online live summit for marketers and sales professionals to learn best practices for AI in sales, marketing, and Go-To-Market. SILICON SLOPES, Utah- Signals, a pioneering AI marketing leader, proudly announces the highly anticipated AI Revenue Summit on August 16th, 2023. The Summit will be a one-day…
Read MoreMastering Cold Calls: Tips on Gaining Trust
How to Master Cold Calling In today’s rapidly evolving B2B market, the dynamic concept of trust has emerged as a pivotal determinant of successful sales engagements. As the sales landscape continues to evolve, it’s evident that trust dynamics have shifted significantly. With buyers exercising greater caution and proactively seeking information, they are now more informed…
Read MoreUnleashing the Power of AI: Enhance Your B2B Business in an Everchanging Environment
At The Demand Gen Summit virtual event, keynote speakers Godard Abel, Co-founder and CEO of G2; Gabe Rogol, CEO of Demandbase; and Kris Rudeegraap, CEO of Sendoso, took part in a round table discussion hosted by Founder of InsideSales and Signals Dave Elkington. They discussed how the world of sales and marketing is being reinvented…
Read More5 Data-Driven Changes: Turn Metrics From Scary to Celebratory
Key Highlights When trying to look at your metrics critically and create a game plan, start from a place of curiosity and don’t include judgement. Let go of your assumptions. Create a report of the reasons for opportunities lost in the previous quarter. Look for trends and changes over time and compare percentages. How do…
Read MoreGrow 27% faster with Sales and Marketing Alignment
Key Highlights You want to personalize your message, use messaging that speaks your customers language. Use shared insights from all teams and use a single source of truth via shared systems. You can personalize the message based off the stage of the sale cycle your customer is at or based off persona. As you…
Read MorePicking Partners: Where To Start, And How To Optimize
Key Highlights Key principles in building partnerships include identifying companies where you have similar values. Find out the best way to manage everything that is on your books and find out the logistics and planning when balancing your own needs and your partner’s needs. You must pay close attention to what that relationship will be…
Read MoreBuild Trust Through Thought Leadership
Key Highlights Goals of the framework include assessing current efforts, having a consistent and holistic plan, pipeline to scale and identify actionable recommendations. You have to be coming up with something new or iterating and introducing something original to be a thought leader. You also have to build that trust externally and share your information…
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