- You can’t have a more effective pipeline initiative if you are not willing to put a plan into place where you talk about the cost of inaction and operation expense savings.
- We see the most need for improvement in those calls that could have gone completely different had the SDR just been prepped for it.
- Leverage things like AI to augment salespeople with the knowledge and experience they lack but can get instantly.
- Ensure everybody aligns around outcome-based scenarios by aligning c-suite goals, cost of inaction, and operational expense savings.
Jordan Crawford Is an early-stage B2B growth expert, helping startups find the pain, a message against the pain, and scale messaging. Jordan has also helped mentor people through challenging job transitions and building programmatic outbound campaigns as a service for B2B tech companies.