- There is going to be the typical buzz when it comes to AI. For everybody to invest in their business and themselves will be essential because we are in the fundamental stages of knowing what is real and what is just the buzz.
- AI is the ultimate human assistant in B2 B or any company, not just in software. If you aren't utilizing AI, you may become obsolete.
- You must do everything possible in B2B, sales, and marketing. You have to be doing all the different channels and using all the different data at your disposal.
- The Buying process in marketing and sales world has changed. The buying committees are increasing in size and becoming more complex. For opportunistic and proactive people, this can be a career-defining moment.
Kris Rudeegraap is the co-founder and CEO of Sendoso, the leading Direct Marketing Automation Platform. Kris has more than a decade of go-to-market experience. During that time, he discovered that creating meaningful engagements through direct mail and gifting was an effective way to drive demand and increase sales—which helped inspire the idea for Sendoso. Sendoso is trusted by the world's leading businesses, including Fortune 100 and 500 companies, and is essential to successful demand generation, account-based sales, and customer experience programs.