On-Demand Presentation

The Impact of AI on the Next Generation of Marketing and Sales

Key Highlights

  • There is going to be the typical buzz when it comes to AI. For everybody to invest in their business and themselves will be essential because we are in the fundamental stages of knowing what is real and what is just the buzz. 
  • AI is the ultimate human assistant in B2 B or any company, not just in software. If you aren't utilizing AI, you may become obsolete. 
  • You must do everything possible in B2B, sales, and marketing. You have to be doing all the different channels and using all the different data at your disposal.
  • The Buying process in marketing and sales world has changed. The buying committees are increasing in size and becoming more complex. For opportunistic and proactive people, this can be a career-defining moment.

Kris Rudeegrapp

Kris Rudeegraap is the co-founder and CEO of Sendoso, the leading Direct Marketing Automation Platform. Kris has more than a decade of go-to-market experience. During that time, he discovered that creating meaningful engagements through direct mail and gifting was an effective way to drive demand and increase sales—which helped inspire the idea for Sendoso. Sendoso is trusted by the world's leading businesses, including Fortune 100 and 500 companies, and is essential to successful demand generation, account-based sales, and customer experience programs.

Gabe Rogol

Gabriel Rogol is the Chief Executive Officer of Demandbase. In his role, Rogol is responsible for fulfilling the company's mission of transforming how B2B companies go-to-market. Since joining Demandbase in 2012, Rogol has been integral in setting the product and corporate strategy for the company. Throughout his two-plus decade career, Rogol has held leadership positions, including managing world-class customer service and sales teams at IDG and other leading publishers.

Godard Abel

Godard Abel is the co-founder and CEO of G2.com, a company that provides trusted insights to software buyers and sellers based on authentic customer reviews and real-time data.As a lead investor and chairman, he is fueling his entrepreneurial family's growth in new ventures such as Threekit, which delivers visual commerce, and Logik.io, which creates the next-gen commerce logic engine. Before this, he built cloud CPQ software pioneers BigMachines (acquired by Oracle) and SteelBrick (acquired by Salesforce).

Dave Elkington

Dave Elkington is highly active in the business community and an entrepreneur with 20 years of success. Dave founded InsideSales.com and, more recently, Signals. Dave is also a founder and board member of Silicon Slopes and serves as a member of Utah Tech University’s board of trustees. Additionally, he teaches entrepreneurship at and sits on the computer science and CVLC advisory boards at BYU. He is an active investor, advisor, and board member of several other technology and healthcare start-ups.