Key Highlights
- When trying to look at your metrics critically and create a game plan, start from a place of curiosity and don’t include judgement. Let go of your assumptions.
- Create a report of the reasons for opportunities lost in the previous quarter. Look for trends and changes over time and compare percentages.
- How do you stay in touch with prospects while they are in your pipeline? Do you have a multithreaded approach?
- Use intent data to view companies that viewed 1 or more of your competitors in the past quarter and cross-reference that list against your pipeline.
Mary Batchelder
With a diverse background in account-based marketing, social media marketing, content marketing, SEO, email marketing, and more for B2B companies, Mary likes to know a little something about everything; her expertise extends not only to various facets of digital marketing but also encompasses her role as a Triblio ABM software power user, where she specializes in creating multichannel campaigns to grow pipeline and drive impactful results for her clients.